Peien New Technology Launch Event: Focusing on Core Technology, Embarking on a New Journey

On January 6, 2019, Peien held a new technology launch event under the theme "Peien Show – Focusing on Core Technology, Embarking on a New Journey". The event focused on unveiling new technologies and products, aiming to boost brand awareness and industry influence.

The event was divided into four chapters: Witness, Launch, Time, and Unforgettable. The content covered the development history of Peien's old and new factory areas, the distillation of corporate spirit, the release of new technologies and products, the 2019 planning report, and performances, creating an atmosphere of technology, confidence, and progress.

The event preparation took twenty days, from receiving the cooperation intention to establishing a dedicated execution team, followed by planning communication and execution, ultimately concluding successfully. The target audience included industry professionals, business partners, customers, the public, and company employees.

In terms of media strategy, multi-channel coverage was expanded through portal website live streaming and special reports, vertical website industry communication, WeChat Moments previews and video promotions, WeChat official account in-depth content, client apps, and self-media platforms.