Meirenji 2019 International New Product Launch: Master Series Debuts

From September 5-7, 2019, the Meirenji 2019 International New Product Launch was held at the Mangrove Tree Resort in Haitang Bay, Sanya, China. The humanistic beauty of the Meirenji Master Series blended with the natural beauty of Sanya, aligning with the brand's philosophy of beauty and health. The hotel's main building resembles a giant colorful sail, symbolizing the Meirenji brand setting sail for the future.

The launch event included core meetings, the Master Series new product launch, and the 'Star' Business Forum. Although the event has concluded, the passion and inspiration of the three days and two nights remain. Let's follow our memories and revisit this fantastic journey.

DAY 1: Meirenji Sanya Core Meeting

On the first day, the Meirenji core meeting was held as scheduled. On the occasion of the 70th anniversary of the People's Republic of China, a flash mob was organized to express patriotic sentiments. After the flash mob, 500 family members gathered to discuss the brand's development direction. The meeting provided learning and Q&A opportunities for retail partners, as well as a platform for deeper cooperation among distributors, enhancing team cohesion.

DAY 2: Meirenji Master Series Launch

Guests including Nancy, Operations President of Yumei Group; Kitty, Marketing President of Meirenji; Peng Guifu, President of the China Textile Commerce Association; and Meirenji experience ambassador Athena Chu attended to witness the launch of the Master Series. Media representatives, fashion influencers, and Meirenji family members gathered, with live streaming across online platforms.

The launch kicked off with a new product fashion show, where models showcased the French romance and fashion style of the Master Series, highlighting the shaping functions of the shapewear for bust, waist, back, arms, abdomen, legs, and hips. Peng Guifu delivered a speech, affirming the brand's achievements over three years and encouraging it to stay true to its original mission.

Following that, the 2019 New Star Leader Awards ceremony took place, with representatives Du Xiufang, Zhu Lingping, and Zeng Meizhen sharing insights on retail and business development.

Kitty, Marketing President of Meirenji, introduced the collaboration with international design master Mr. Clément, who has served as production director for international brands such as Dior and Louis Vuitton. For this Master Series, he designed a new pattern called 'Queen's Coronation.' Kitty tried on the new product on stage and shared details of the collaboration. She also announced that Meirenji would present the Master Series at Milan Fashion Week on September 21 (Milan time), becoming the first Asian shapewear brand to appear at Milan Fashion Week.

Nancy, Operations President of Yumei Group, detailed the highlights of the Master Series: it adopts a tech-shaping concept and three-dimensional tailoring, continuing the product philosophy of 'Wear it and transform, that's Meirenji; tech shaping, wear Meirenji.' Five premium biostone pieces are placed in the uterine area for lasting constant-temperature protection. The fabric is exclusively licensed with Youfu® Meiji® nylon, offering superior moisture absorption and retention.

Chief Experience Officer Athena Chu appeared in a long dress and shared her wearing experience: 'It can tighten without being restrictive, tucking away excess fat and helping women maintain a good posture.' Later, Nancy and Athena jointly launched the online campaign 'Love Yourself, Beauty Has Reason.'

That evening, a 'Love Yourself' luxury dinner was held, with hundreds of elegant women in formal attire. The venue was exquisitely decorated with flowers, and the buffet tables were grand and warm. The beverages were provided by Yumei Group's Huangdi Neijing Liquor, including 'Huangdi Neijing Nongxiang Classic,' 'D.M.D Estate French Knight Label Merlot Dry Red Wine,' and 'Australian Kangaroo Label Non-Alcoholic Sparkling Wine.'

DAY 3: 2019 Meirenji 'Star' Business Forum

On September 7, the forum was themed 'What Kind of Career Is Worth Your Lifelong Dedication.' Guests included Peng Guifu, President of the China Textile Commerce Association; Ding Qiancheng, an expert in Chinese culture and management; Chen Jianhui, an expert in China's new retail industry; and Kitty (Xue'er), Marketing President of Meirenji. Guests from the 60s, 70s, 80s, and 90s generations shared perspectives on industry development, brand strategy, self-positioning, and career choices.

Finally, Meirenji expressed gratitude to the China Textile Commerce Association and President Peng Guifu for their support over the past three years. Looking ahead, Meirenji will increase investment in technology fabrics and R&D, accumulate data on women's body shapes, open all-channel sales paths, and build an international national shapewear brand.