Kaili Integrated Stove Successfully Held New Product Launch Event 'Clean Kitchen Cube, Create the

On December 17 and December 24, 2019, the Kaili Integrated Stove new product launch event, themed "Clean Kitchen Cube, Create the Future," was held at the Zhongshan headquarters. Kaili Kitchen Appliances Chairman Li Linhong, Marketing Director Zhu Long, Integrated Kitchen Division Zhang Changqi, Stainless Steel Cabinet Division Chen Zhuogao, as well as invited dealers and guests, attended to witness the debut of Kaili's new products.

At the beginning of the meeting, Chairman Li Linhong delivered a welcome speech and gave a talk on "Industry Status and Future Development Trends." He pointed out that under the impact of e-commerce on offline channels, the downward expansion of major brands, and continuous price wars, Kaili must adapt to market changes, enhance product value, adhere to the brand philosophy of "crafting a better life with artisan spirit," and firmly pursue the technological path of "oil fume separation."

In 2019, with the joint efforts of the headquarters and dealers, Kaili achieved high-multiple sales growth, laying a foundation for sustained and healthy development in 2020. Next year, Kaili will continue to implement the "trade-in" terminal strategy, expand the diversified "Ant Community" cooperation model, maintain terminal system standards, and develop hand in hand with dealers.

At the meeting, Chairman Li Linhong announced the new product on behalf of the headquarters—the C3 "Clean Kitchen Cube" integrated stove. Zhang Changqi from the Integrated Kitchen Division gave a speech on this new product, deeply analyzing the four core technologies of "convergence, separation, rotation, and exhaust" and the functions and value of the triple independent safety protection of "oil, gas, and electricity separation." Zhang also mentioned that Kaili will work with dealers in the new year to build standard flagship stores, experience stores, and exclusive zones, creating strong terminals through standard VI image and scientific operation models.

In the stainless steel cabinet product presentation segment, Chen Zhuogao from Kaili's Stainless Steel Cabinet Division shared four characteristics of the current cabinet market: "serious homogenization of traditional wooden cabinets, frequent price wars among major brands, small market share of stainless steel cabinets, and the significant impact of fully decorated houses on traditional cabinets." He pointed out that the future direction of the cabinet market should focus on villas, self-built houses, and old house renovation. After Chen's sharing, the guests looked forward to the future, believing that with its six major advantages—"welding-free, fully detachable, polyurethane foam and honeycomb aluminum filling, welding-free R-angle bending, clinch nut embedded parts, and laser cutting"—Kaili stainless steel cabinets will surely achieve a breakthrough in the kitchen whole-home renovation field in 2020.

In 2020, Kaili will continue to deepen the "Replace Your Range Hood, Choose Kaili" campaign, build 100 "Ant Community" standard stores, and through comprehensive "sea, land, and air" brand marketing, Douyin traffic, TV advertising, and endorsement strategies, position Kaili as a leading brand in the industry's niche segment.