Fotile 2019 New Product Launch Event Recap

Fotile's 2019 new product launch was held in Guangzhou. For the third consecutive year, I attended the event. This time, unlike previous years, a portion of the event was dedicated to the brand's psychological development. To summarize the entire launch, the first half focused on physical products, while the second half focused on cultural products.

In the first half, Fotile unveiled a 'new machine' and a 'system'. The 'new machine' is the new-generation smart range hood, whose power system uses a DC inverter motor, akin to replacing a car's engine with a new one.

In the second half, Fotile announced its new corporate mission: 'For the Happiness of Hundreds of Millions of Families'. Over the past 20 years, Fotile's mission had been 'Make Home Feel Better'. By the end of 2019, Fotile's kitchen appliance sales revenue exceeded 10 billion yuan, making it the first kitchen appliance company in China to surpass that milestone. Against this backdrop, Fotile proposed a grander mission at the 2019 launch, extending the concept of 'home' to a societal level, aiming to convey to all Fotile employees that the company, standing at a new starting point, should shoulder greater social responsibility.

The event also introduced specific 'happiness principles' and initiated the 'Happiness Initiative for Hundreds of Millions of Families'.