Tuoyuan Case: How to Make a New Product Launch More 'Outstanding' - See Guiguanghe's Approach

Guiguanghe has been deeply rooted in the Guangdong market for 18 years, dedicated solely to operating Xijiu. As a new premium cultural baijiu brand, Guiguanghe enjoys the strong brand endorsement and strategic support of Guizhou Xijiu. Based on Xijiu's gentleman culture of 'harmony in diversity', and with the brand philosophy of 'Nobility through virtue, harmony across the world', Guiguanghe deeply cultivates the culture of 'Harmony', aligning with the global rise of Chinese culture, advocating balance and harmony as paramount.

As Guiguanghe's first new product launch event - 'Tribute to Tradition · Harmony Masterpiece' Xijiu·Guiguanghe New Product Launch - Tuoyuan Xinsi Media followed through and meticulously planned the entire event. In terms of promotion, they adopted multi-format and multi-angle communication methods to fully permeate Guiguanghe's brand culture, resonating with a wide range of customers. At the event site, from outdoor setup to stage performances, the immersive cultural and artistic forms perfectly presented the 'Harmony' culture of Xijiu·Guiguanghe, thereby enhancing Guiguanghe's position and impression in the market and in customers' minds, and increasing the brand's reputation.

◆Event Main Visual◆

◆Event Scene◆

Three surrounding large screens provided guests with an immersive dining experience, offering a deep visual experience.

◆On-site Setup◆

The outdoor setup, with its three-dimensional and layered design, combined Guiguanghe's brand culture and product visuals to create a unique visual effect, conveying the culture of harmony and Eastern civilization, and symbolizing auspiciousness and peace.

Products were photographed from multiple angles and scenes to produce more promotional images.

The unique 'Harmony' chessboard check-in method permeated Guiguanghe's brand culture at every step.

◆Stage Performances◆

The performances of 'Cantonese Opera' and 'Miao Dance' most directly showcased the cultural essence of Guangdong and Guizhou, and also contributed to the inheritance and development of intangible cultural heritage.

The immersive cultural and artistic presentation of the 'Tribute to Tradition · Harmony Masterpiece' Xijiu·Guiguanghe New Product Launch conveyed the brand culture of Xijiu·Guiguanghe, and also reflected the brand's constant practice of the philosophy 'Nobility through virtue, harmony across the world'.

◆Pre-event Design◆

An elegant 'invitation' was sent out, inviting renowned figures in the baijiu industry, distributors, and key clients to attend.

A series of 'outstanding' pre-launch countdown posters were released, officially announcing the commencement of the 'Tribute to Tradition · Harmony Masterpiece' Xijiu·Guiguanghe New Product Launch.