2024 Bilibili World Shanghai International Digital Entertainment & Animation Culture Expo

From July 12 to 14, Bilibili World 2024 (BW2024), a key event of the inaugural "Summer in Shanghai" International Consumption Season, was held at the National Exhibition and Convention Center (Shanghai). The expo covered nearly 170,000 square meters, spanning five halls of the "four-leaf clover" venue. It attracted over 700 exhibitors and more than 800 content creators (UP主) from home and abroad, set up over 450 creator booths, and welcomed a cumulative attendance of over 250,000 visitors in three days.

BW2024 featured nine themed zones: Meet Anime, UP主 Space, Virtual Paradise, Model Heroes, Game World, Dream Bazaar, Heart-to-Heart, Itasha Zone, and Tabletop Together. Visitors with different interests could explore various areas and enjoy a wide range of activities.

The booths featured many highlights. The "Honkai: Star Rail" booth showcased an 8-meter-tall movable SAM mech, "Love and Deepspace" displayed a giant mechanical eye, and "Where Winds Meet" featured a dragon head that could emit clouds and mist. Additionally, booths for "Palworld," "Once Human," "Wuthering Waves," "Fate/Grand Order," and "Genshin Impact" also offered large installations or spectacular performances.