Guangzhou New Product Launch: A Fashion Celebration, Beauty in Action 2020

On December 21, 2019, the third anniversary celebration of the Camellia Overall Image Design Flagship Store, a women's apparel supplier, and the Aigehua 2020 Spring/Summer New Product Launch were held. Partners, co-sponsors, and many women who love beauty and fashion attended the event.

The event opened with melodious violin music that lingered in everyone's hearts, sometimes like crisp bird songs, sometimes like beautiful singing, and sometimes like natural spring water flowing, evoking reverie and fascination. The dance "Grain in Ear" (Mangzhong), recently popular on Douyin, ignited the enthusiasm of the audience. The host announced the official start of the event amidst this lively atmosphere. Qiu Aihua, founder of Camellia, took the stage to deliver a speech, welcoming all family and friends present.

The new product launch and brand fashion show featured three themes: business attire, family/parent-child, and socialite style.

Since some point, business fashion has not only become a blue ocean business but also a way to upgrade brand value and empower new Chinese women.

While everyone discusses the idealized independent woman, people seem to have drifted away from the real women on this land. Who are the vibrant and authentic new professional women? How do they consume and live? This has become a seemingly simple yet unsolvable puzzle.

In 2019, Aigehua's business fashion show presented a new look, featuring professional and charming women. Aigehua believes that not only women who work in CBD, wear suits, and carry luxury handbags are considered independent or professional women. The concept of professional women is rapidly diversifying. More and more women have built their own careers through roles such as streamers, bloggers, entrepreneurs, designers, public welfare workers, and e-commerce operators. Aigehua's business fashion encourages new women to pursue more independent and personalized self-expression. They are not just one-dimensional, not just in the present, and not limited to this!