Tuoyuan Case | Guotai Guobiao New Product Launch Conference Successfully Held on 3·15 for the 7th

We thank the organizer Guotai Liquor for their trust and support. Tuoyuan had the privilege of participating in the entire process from planning and preparation to on-site execution, including creative event planning, visual design and 3D scene construction, video and PPT dynamic presentation, on-site construction and decoration, as well as conference management on the day of the event.

The overall design of the main visual takes the time concept of Guobiao 2012-2018 as the entry point, using the main color of the Guobiao bottle. The year numbers 2012-2017 are bloomed at the bottom light beams, with the Guobiao 2018 bottle standing in the center of the screen, highlighting the true vintage of Guobiao and conveying Guotai's 7 consecutive years of releasing Guotai Guobiao, showcasing the core product of this event: Guobiao (brewed in 2018).

The outdoor area featured a registration zone, product display zone, and blind tasting experience zone, providing guests with more interactive experiences and presenting the quality of Guotai Guobiao in a more tangible way, building a communication bridge with guests.

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To highlight the brand connotation of the Guotai Guobiao real vintage set, the registration area was designed with a giant bottle combined with glowing three-dimensional letters. Guests signed in on acrylic registration cards.

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In the blind tasting challenge area, guests could experience the differences in Guotai Guobiao liquor of different vintages through aroma devices, letting the aroma leave a lasting impression. The fun blind tasting challenge provided guests with more sensory interactive experiences.

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In the product display area, window displays showcased the Guobiao products, surrounded by the English letters "GUOTAI", attracting guests with a striking and eye-catching design.

Table decorations featured wine racks engraved with the year numbers 2012-2018, combined with vibrant flowers. Both indoors and outdoors, the year numbers 2012-2018 of Guotai Guobiao were highlighted as key display information, expressing respect to consumers and showcasing the company's quality proposition and brand practice of "true vintage, quality integrity."

At the expert tasting session in the morning, the expert panel evaluated and appraised Guotai Guobiao (brewed in 2018) and the tiered real vintage wines of Guotai Guobiao (brewed 2012-2017). The outstanding quality of Guotai Guobiao (brewed in 2018) received unanimous recognition from the expert panel.

At the launch event, Guotai Guobiao (brewed in 2018) was unveiled using holographic projection technology. A giant bottle appeared in the center of the opening screen, with holographic patterns gradually displayed on the bottle, delivering a strong visual impact to guests and leaving a deep impression of Guotai Guobiao in their minds.

At the launch, Guotai not only deeply interpreted the multiple values of real vintage wine but also established the Guotai Guobiao Real Vintage Wine Operation Platform and announced the roadmap for building Guotai Guobiao into a 10-billion-yuan mega single product. This event not only showcased Guotai's practical actions in upholding quality and innovating the brand but also marked an important step for Guotai in building Guotai Guobiao into a 10-billion-yuan mega product and creating a new famous Chinese liquor.

The successful completion of the Guotai Guobiao (brewed in 2018) launch conference and the Guotai Guobiao Real Vintage Wine Grand Feast was a testament to the professionalism, efficiency, and rapid responsiveness of the Tuoyuan team, which earned high recognition and support from the organizer. The Tuoyuan team also extends its gratitude to Guotai Liquor for their recognition. Standing at a new starting point, Guotai Liquor will continue to enhance quality, increase market investment and brand investment, strengthen consumer cultivation, and strive unremittingly to achieve the goal of making Guotai Guobiao a 10-billion-yuan mega product.