Yishang PLUS Brand Debut in Beijing & Nordic Lifestyle Festival Opening Ceremony

[Event Planning & Execution - Beijing] Yishang PLUS Brand Debut in Beijing & Nordic Lifestyle Festival Opening Ceremony

Date: September 10, 2019

Venue: Yishang PLUS Hotel (Bird's Nest Store)

Services: Event planning, visual design, execution coordination, interactive communication

On September 10, Yishang PLUS Hotel held its brand debut in Beijing and the Nordic Lifestyle Festival, aiming to convey the brand's value proposition of "enhancing happiness" and encourage consumers to focus on "spiritual life," achieving the "life they desire" by finding self-worth that returns to the essence of life.

Cheng Xinhua, founder, chairman and CEO of Dossen International Group, along with several senior executives, attended the event. Mr. Wang Xiaofei, Tan Dongfang, deputy secretary-general of the China Tourist Hotel Association, as well as group partners, media, and friends from all walks of life, were present to witness the launch of the first project under Dossen's "Three Brands, Nine Cities" plan.

Yishang PLUS is positioned as a refined Nordic mid-to-high-end hotel brand, inspired by the Nordic region, which has the highest happiness index in the world. With the value proposition of "enhancing happiness," it conveys the value and philosophy of "quality and aspirational living" to users, helping them find self-worth that returns to the essence of life. It provides travelers seeking quality spiritual life with a "free, comfortable, and joyful" Nordic lifestyle space. Through the HEJ FIKA Nordic Lifestyle Gallery, a secure sleep system, Hygge Fitness gym, "people-oriented" Nordic-style service, and various smart and scientific details, guests can experience the happiness of travel with "happiness not far away, right by your side."

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