Fengzhen Xifeng Liquor National Launch Ceremony and New Product Release

Fengzhen Xifeng Liquor National Launch Ceremony and New Product Release

On July 27, 2020, the "Fengzhen Xifeng Liquor National Launch Ceremony and New Product Release" hosted by Shaanxi Weiyu Liquor Co., Ltd. was grandly held at the Baoji Jianguo Hotel.

Zhou Yanhua, Deputy General Manager of Shaanxi Xifeng Liquor Co., Ltd. and General Manager of the Brand Operation Company, Zhang Hongtao, Director of the Materials Procurement Department, Han Jianke, Deputy General Manager of the Brand Operation Company, Li Ting, Director of Administration, Lv Hongying, Director of Customer Service, Jing Guoqiang, Brand Manager, and other relevant leaders, along with over 300 distributors from across the country and more than ten media outlets, were invited to attend the conference.

At the meeting, Zhou Yanhua expressed gratitude to the distributors who had worked hand in hand with Xifeng Enterprise to move forward against the wind during the pandemic in 2020. She highly affirmed and praised Shaanxi Weiyu Liquor Co., Ltd. for aligning with the Xifeng Group's strategic development layout and embarking on a national and high-end development path. She stated that Fengzhen Xifeng Liquor, as a core product in the second tier of Xifeng's brand distribution products, has maintained a nearly 50% growth rate year after year since its launch, and had set a goal to break through the 100 million yuan sales mark at the beginning of the year. In future development, the Xifeng Group will serve as a strong backing for Fengzhen Xifeng Liquor, providing policy treatment and operational guarantees in terms of market expense support, product fine-tuning, and other aspects, fully assisting Fengzhen Xifeng Liquor in its national development path, guiding everyone to focus on their advantageous regions, persist in building foundations, terminals, and market penetration, and establish base markets with clear objectives. At the same time, General Manager Zhou hoped that Fengzhen Xifeng Liquor would progress steadily in the future, follow the overall development pace of Xifeng Liquor, strictly implement the enterprise's strategic plans, and help Xifeng achieve its 10 billion yuan project as soon as possible.

Hui Xuefei, Chairman of Shaanxi Weiyu Liquor Co., Ltd., stated in his speech that the Weiyu Rocket Army gathered in Baoji today, firstly to remember the five-year entrepreneurial journey of Weiyu Company through wind and rain, and secondly to hold a rally for the new journey and new starting point of the Fengzhen Xifeng Liquor brand. In the first half of the year, under the leadership of the company's management, Fengzhen Xifeng Liquor formulated a strategic plan of "consolidating foundations and building channels, marketing first, cultural confidence, brand leadership, scientific operation, refined management, strategic planning, and achieving new results," laying a solid foundation for achieving the 100 million yuan goal. This requires everyone to strengthen brand awareness, unity awareness, learning awareness, and a spirit of hard work, with the provincial base market of Fengzhen Xifeng Liquor as the core, to fully enter the national market and sound the horn for breaking through the "100 million" mark in 2020.

At the meeting, Wu Qiyou, General Manager of Shaanxi Weiyu Liquor Co., Ltd., provided a detailed interpretation of the 2020 market operation management and strategic guidance for Fengzhen Xifeng Liquor. Several distributor representatives from across the country also gave enthusiastic experience sharing and statements of commitment.

It is reported that the Provincial Sales Department of Shaanxi Xifeng Liquor Brand Operation Co., Ltd. fully cooperated with Shaanxi Weiyu Liquor Co., Ltd. to meticulously prepare and plan this event. Before the meeting, a splendid welcome banquet was carefully arranged. After the meeting, over 300 offline distributors from across the country were organized to visit the Xifeng Liquor factory to tour the production process, the Xifeng Liquor Culture Museum, and the Xifeng Liquor project construction. This demonstrated proactive and effective action and execution to further strengthen communication and exchange between the manufacturer and distributors, enhance customers' awareness and recognition of Xifeng products, and increase the brand's market influence.

2020 is a year full of challenges. The people of Xifeng are pragmatic in promoting development and brave in riding the tide to plan new chapters. We wish Fengzhen Xifeng Liquor to ride the wind and waves and write a new glorious chapter!

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