Event Planning & Execution - Hainan: CPEO Forum & Hunan TV's New Health Strategy

Event Planning & Execution - Hainan: CPEO Forum - Hunan TV

Date: August 13, 2019

Venue: Boao Dongyu Island Hotel, Hainan

Services: Event planning, visual design, execution coordination, interactive communication

The renowned domestic health industry conference, CPEO Forum, was grandly held from August 12-17, 2019 in Boao, China. The full name of CPEO is the China Health Industry Cooperation and Development Forum. This year's forum focused on the theme 'Proving the Future of the Industry' to conduct a new round of discussions and research on the upgrading of the health industry, aiming to leverage the power of 'Internet+' to achieve industrial breakthroughs, reorganize resource elements, and reshape business models.

As a leader in television media, Hunan TV also appeared and deeply participated in this conference. In recent years, Hunan TV's media operations have shifted from broad to more vertical and precise. By participating in CPEO and entering the health marketing arena, it aims to leverage its own advantages to form a unique marketing strategy.

'Health' is increasingly becoming an important consideration in consumer choices. In the marketing field, the health-centric marketing track has already opened, and more and more brands are colliding with the health industry. By understanding young people, Hunan TV innovates brand cooperation methods around the value point of 'health', shaping a healthy brand image, and conveying a new era's concept of healthy living. Preaching the new strategy of the health industry, Hunan TV's future is exciting and full of potential!

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