Want to Avoid Detours in Event Planning? Make These Preparations

When planning an event, besides analyzing the target audience and tracking event results, the preliminary considerations of the plan are also crucial. A creative and highly executable event plan can help operations better achieve KPI goals.

So, which points in a plan deserve our attention in the early stages? Today, using the development of an event plan as an example, I'll share with you what preparations are needed before planning an event.

- Event Purpose

Every event is created with a certain purpose, which reminds event planners that before you start, you should first ask yourself why you must hold this event and what goals you want to achieve. Typically, event goals are divided into two types: long-term and short-term.

a. Long-term goals

Enhancing brand awareness and recognition involves brand and product strategy, which we won't delve into here.

b. Event goals

- Event Theme -

The event theme is the core message of your event. Every event should have a core theme that aligns with the event purpose, is obvious, concise, and easy to remember. The theme is usually communicated to users through the event copy. For example, in a lecture-type event by NetEase Cloud Classroom, the image information tells everyone that the theme of this event is "Learning Python Web Scraping Techniques," not learning other computer technologies.

- Event Creativity -

Some say creativity is the soul of an event. A good event idea not only increases participant interest but also helps achieve the event purpose and promote the brand. Good creativity lies in unique and novel ways of thinking, and creative events often carry the spirit of the times.

- Event Type Selection -

There are various types of events on the market. It's not about having many styles but about choosing the right one. The editor suggests selecting the event type based on specific needs and scenarios:

a. Choose the event type based on the event purpose

b. Choose the event type based on audience needs

For example, the Overwatch game launched a Halloween retweet and lottery event in 2017 to boost engagement through the holiday.

A truly executable plan should be thoroughly implemented throughout the entire event process.