Guangzhou Design Week Upgrades to 'Super Curation' Mega IP

Guangzhou Design Week is undergoing a creative upgrade to become the 'Super Curation' mega IP, systematically elevating and completing a holistic curatorial growth, positioning itself as the source of contemporary Chinese living aesthetics and showcasing diverse and intriguing design concepts. This upgrade will transform Guangzhou Design Week into a more influential and international design event.

In this upgrade, Guangzhou Design Week focuses on exploring the deep connotations of contemporary Chinese living aesthetics, emphasizing the collision and fusion of multicultural elements to stimulate designers' creative inspiration and imagination. The event encourages participants to draw inspiration from daily life, blending everyday beauty with art to create works with unique personality and cultural characteristics.

Under this new 'Super Curation' model, Guangzhou Design Week will present various design works and concepts in a more systematic and comprehensive manner, offering audiences a richer and more colorful experience. Participants can discover their own design inspiration library through every photo and scene, thereby fostering a unique understanding and expression of living aesthetics.

The 2021 upgrade of Guangzhou Design Week will bring new vitality and opportunities to China's design community, serving as a bridge connecting designers, brands, and consumers, and promoting the in-depth exploration and dissemination of Chinese living aesthetics. Through this platform, design enthusiasts can achieve creative collision and sharing, jointly building a more diverse and interesting design culture ecosystem.