Hermès DwntwnMen Spring/Summer Menswear Collection Launch Party

Published: 2022-12-13

The relaxed, laid-back atmosphere of Los Angeles attracted French luxury house Hermès to celebrate the DwntwnMen event, showcasing their spring/summer menswear collection.

Colorful, bright, soulful, creative, fun, casual, and contemporary—these words aptly describe the collection designed for the modern man—a wardrobe that serves as an extension of one's personality. As Véronique Nichanian, Artistic Director of Hermès Men, put it: "The colors I wear are really vivid, like the sun that wakes you up." She added: "I want my clothes to converse with the people who wear them."

The casual line, suitable for a day at the beach, includes comfortable t-shirts, shorts, and light jackets, with occasional neon-yellow accents.

Over 1,500 guests, including renowned directors, producers, artists, writers, fashion designers, and chefs, attended the "Evening of Heritage, Art, and Creativity" in Los Angeles, California. Véronique Nichanian collaborated with graphic artist Anthony Burrill to conceive seven vivid slogans, bringing a vibrant spirit to DwntwnMen and creating an environment that was both sensational and digital.

As soon as the fashion show ended, guests were invited to experience immersive activities. The venue was filled with the collection's lemon yellow and lake blue colors, whose strong contrast exuded a rich sense of fashion playfulness. The party area comprised themed zones such as "Feel the Color," "Say Something," and "Give Joy," where men's hobbies—basketball, ping-pong, leather jackets, and sports cars—became interactive elements. The party concluded with a performance by Coldplay Kids.

Registration area at the event