Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour Execution Report

Date: July 31 - September 24, 2020

Locations: Nine stops including Haikou, Nanning, Zhanjiang, Shenzhen, Xiamen, Kunming, Chongqing, Chengdu, and Xining

Core Services: National tour event execution, event planning, visual design, execution coordination, interactive communication, e-commerce live streaming operations, live commerce, online live streaming, Douyin operations

Rendering Images

Stage Live Photos

Across the nine provinces, the sauce-aroma trend surged. After visiting Haikou with its coconut island charm, Nanning, and the port city of Zhanjiang, the Junpin Elegant Banquet arrived in Shenzhen, the city of innovation and a frontier of reform and opening-up. What sparks would fine liquor and an international metropolis strike? What symphony would they compose? Let us wait and see!

On the evening of August 28, the 2020 Junpin Elegant Banquet Shenzhen stop was grandly held at the Shangri-La Hotel, Shenzhen. Xijiu is located in the world's core sauce-aroma baijiu production area, along the Chishui River. Since its establishment in 1952, it has traversed 68 years of development. Over these 68 years, Xijiu has upheld craftsmanship and virtue, adhering to the four bottom lines of heritage, development, ecology, safety, and quality. Using traditional ancient brewing methods, it produces high-quality baijiu with a mellow and elegant aroma. At the same time, it has accumulated core values of respecting the Tao, focusing on fundamentals, honoring merchants, and caring for people, forming a unique Junpin culture among national baijiu enterprises.

In 2019, Xijiu launched its high-end new product, Junpin Xijiu. This product not only exemplifies Xijiu's current brewing excellence but also represents the main connotation of Xijiu's Junpin culture: brewers have the demeanor of gentlemen, sellers have the virtue of gentlemen, and drinkers have the preferences of gentlemen. After its debut, Junpin Xijiu held four Junpin Elegant Banquet themed events in Haikou, Nanning, Zhanjiang, and Shenzhen, with approximately 1,800 offline participants and about 50,000 online interactions per session. The Beijing stop even attracted up to 140,000 online viewers. In 2020, Junpin Xijiu set out again, planning to create 30 Junpin Elegant Banquets nationwide. Through consumer experience events, it aims to form a distinctive memory for Junpin Xijiu, creating a new IP brand culture for its market entry. It is hoped that through Junpin Xijiu, consumers will enjoy a more delightful high-end experience, and through cultural feasts, they can discuss Junpin, foster friendships, and achieve results, letting the sauce-aroma trend spread across the nation and into every household. Zeng Fanjun sincerely invites friends to visit Xijiu, to experience its beautiful scenery, traditional brewing, and taste its exquisite liquor.

Dance "Nine Provinces · Drum Dance"

Savor the sauce-aroma fine liquor and view the Junpin scroll. Chinese gentlemen not only cultivate themselves and harmonize their families but also have lofty visions, concerned with governing the country and bringing peace to the world. The event was divided into three tastings:

First Tasting: Resonating with the Era of Nine Provinces

The unfolding of the Junpin illustration "A Thousand Li of Rivers and Mountains" opened the first tasting for gentlemen. Guests appreciated the dance "Nine Provinces Drum Dance," feeling the passionate spirit and elegant beauty of Junpin Xijiu.

Pouring sweet water into the launch platform

Second Tasting: Empathizing with the Worldly Life

"Along the River During the Qingming Festival," a record of worldly life, unfolded to herald the second tasting. The Shenzhen journey of Junpin Xijiu commenced. Holding the sweet water from the Chishui River, guests poured it into the launch platform together, paying tribute to the soul of sauce-aroma in China's core sauce-aroma baijiu production area!

Boiling liquor and discussing Junpin

Third Tasting: Sharing with Gentlemen of the City

A scroll of "Lanting Gathering" opened the third tasting of boiling liquor and discussing Junpin across the nine provinces. Like a swordsmanship contest on Mount Hua, guests debated topics such as the sauce-aroma craze and how Xijiu could achieve its 10-billion goal amid the pandemic. They expressed their views, cited classics, and injected strong confidence into the sauce-aroma baijiu market. Xijiu's corporate culture and brand culture are not ostentatious but have excellent connotation accumulation and a personified brand image. It is hoped that Xijiu, while promoting, experiencing, and tasting, will further enrich and explore the connotation of Junpin culture, making it more creative and vital, and making high-quality, hardcore products the hallmark of Xijiu, driving its high-quality development.

Junpin Xijiu Display
Subsequently, a magnificent Junpin Xijiu display show took the stage. Models holding Junpin Xijiu, with graceful and elegant postures, captivated the guests, who captured this beautiful picture of Junpin Xijiu. The event also featured a lucky draw with generous prizes, bringing delightful surprises to every guest.