S7 Airlines Off-Season Experience Event Case Study
Brand Introduction
Siberia Airlines (Russian: ОАО «Авиакомпания „Сибирь“»), also known as S7 Airlines, is a Russian airline with bases in Moscow and Novosibirsk. It is currently the largest and fastest-growing airline in Russia, serving as a major domestic carrier.
Event Overview
S7 Airlines sponsored Russia's annual alpine ski festival BOOGEL WOOGEL, known for the slogan "skiing in bikinis." At the Boogel Woogel festival held at the winter Rosa Khutor resort in Sochi, S7 Airlines designed an off-season experience zone with a summer theme to align with the festival's overall vibe and highlight its unique character.
Summer-themed simulated surfing game
Snowboard diving competition
Competition judges
The on-site decorations instantly evoke a summer beach vibe
Selfie props
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