Opening Ceremony Planning and Execution for Huasheng Mingjiu Guangdong Branch

[Event Planning & Execution - Guangzhou] Riding the Wind, Chasing Dreams, and Moving Forward with Determination

Date: August 11, 2019

Venue: 3F, Qifu Convention and Exhibition Center, Panyu District, Guangzhou

Services: Event planning, visual design, execution coordination, interactive communication

On August 11, 2019, the opening ceremony of Huasheng Mingjiu Guangdong Branch, themed "Riding the Wind, Chasing Dreams, and Moving Forward with Determination," was grandly held at Guangzhou Qifu Convention and Exhibition Center. More than 700 attendees, including representatives from Guizhou Moutai Distillery (Group) Health Liquor Co., Ltd., Guangdong Hunan Changsha Chamber of Commerce, Guizhou Liquor Culture Research Association, Guangdong Yueqiang Liquor Industry Co., Ltd., media, and provincial and inter-provincial distributors, participated in the event.

It is understood that Huasheng Mingjiu is a core strategic brand of Guizhou Moutai Distillery (Group) Health Liquor Co., Ltd. It originates from Renhuai Moutai Town, the core production area of sauce-flavored liquor in China's liquor capital. Its brewing process follows ancient methods. Since its launch in 2016, Huasheng Mingjiu has achieved remarkable sales performance thanks to its unique marketing model. It has become a rising star in the sauce-flavored liquor segment, with the "Huasheng Phenomenon" and "Huasheng Model" becoming hot topics in the industry. Huasheng Mingjiu is positioned as "quality, brand, and value" and is committed to providing consumers with premium sauce-flavored liquor. Its entry into the Guangdong market aims to deeply cultivate the local market, expand reach, strengthen channels, boost sales, and enhance efficiency. The company embraces the development philosophy of "co-construction, co-creation, and sharing" with business partners, building a new type of manufacturer-distributor relationship and forming a community of shared interests and destiny.

In the face of consumption upgrades and the growing awareness of healthy drinking, Huasheng Mingjiu's expansion in the Guangdong market is bound to write a new legend.