MINISO's 'Smile in the Cracks' Installation Resonates with Guangzhou Residents

In the cracks of life, a smile may be the most healing force. Although some say 2022 was the most depressing year due to constant difficulties, yesterday, Guangzhou residents expressed that 2022 was a year of healing for the soul. All thanks to MINISO's giant 'Smile in the Cracks' placed in Guangzhou's CBD.

This oversized smile sculpture not only surprised weary pedestrians but also became a bright spot in the city's landscape. In everyone's heart, a smile is a positive emotion that can warm others and heal oneself. Therefore, in this challenging time, the smile sculpture became a spiritual symbol, reminding people to keep smiling and maintain an optimistic attitude even in adversity.

This 'Smile in the Cracks' resonated with people, igniting their deep longing for hope and a better life. The sculpture's appearance is not only an interpretation of urban vitality and creativity but also a source of spiritual strength and comfort amid pressure and challenges. Inspired by this smile, we believe that no matter what difficulties we encounter, we can face them bravely, keep smiling, and welcome a brighter tomorrow.