Tongying 2019 Autumn/Winter New Product Launch and Ordering Conference

From June 3 to 5, 2019, Tongying held its 2019 Autumn/Winter new product launch and ordering conference at Nanlin Hotel in Suzhou. Over 100 distributor teams from across the country attended, breaking the record for attendance in previous years. Brand representatives from Disney and Hello Kitty also graced the event, where distributors, brand partners, and the host gathered joyfully.

Venue: Nanlin Hotel, Suzhou

New and old friends witnessed the 'design transformation' together, remarking that the upgraded Tongying has once again raised the aesthetic bar for infant and toddler shoes. In a market increasingly driven by price wars, Tongying stands out as one of the few brands achieving rapid growth through continuous product innovation. As the aesthetic standards of the new generation of parents rise, infant shoes have become a fashionable expression of individuality, reflecting parents' taste and sophistication. Based on deep consumer insights, this design upgrade places the brand at the forefront of market trends in terms of brand philosophy, design style, and product quality.

Compared to previous products, the upgraded Tongying places greater emphasis on personalized expression in design, incorporating more new elements and techniques to exude a blend of sophistication and childlike innocence.

In the original sketches and pattern designs, designers vividly captured the innocent, lively, and adorable nature of children. Disney, Hello Kitty, and Trendy Monkey characters welcomed guests at the venue. The theme of Tongying's 2019 Autumn/Winter new products is 'Love and Family', drawing inspiration from care, comfort, and authenticity, integrating classic cartoon characters into children's footwear.

Mr. Hu Zhiyong's speech kicked off the day beautifully. In his address, he expressed gratitude for the long-term trust and companionship of all distributors, and pledged to actively study consumer trends and upgrade products to create greater added value. As we have always adhered to the philosophy of 'Wear Tongying Slippers, Enjoy a Relaxed Life', Tongying hopes to spread this commitment across the country, bringing the fashion and playfulness it embodies to more consumers.

Mr. Hu also encouraged distributors to stay true to their original aspirations, strive forward, and overcome challenges together, believing that the road ahead will only become smoother, creating more value and joy for each other.