2020 Online Launch: Jisu App Unveils Private Traffic Operation Tool

To help more small and medium-sized enterprises enhance their smart operations, Jisu App began internal testing of [Advertising Planning Company] in December 2019, a private traffic solution based on WeChat Work, aimed at helping SMBs leverage their own private traffic.

After nearly six months of continuous iteration and refinement, Jisu App will hold its 2020 online launch tonight at 8 PM, officially introducing this private traffic operation tool—[Advertising Planning Company].

[Advertising Planning Company] is built on the WeChat ecosystem, leveraging data integration, intelligent marketing, and powerful user behavior tracking capabilities to provide merchants with a one-stop SCRM solution, truly helping them make the most of private traffic.

1. Omnichannel Data Integration

For most SMBs, user information is often scattered across different platforms depending on acquisition channels, leading to issues like resource overlap and incomplete user profiles, which hinder refined operations.

To facilitate unified and efficient user management, [Advertising Planning Company] integrates user data from WeChat Work, mini-programs, official accounts, and existing customers, bringing the 1.2 billion WeChat ecosystem within reach. All user data is aggregated on a unified backend page, allowing merchants to view and manage it with one click.

In addition to basic attributes of users across platforms, manually added tags are also synchronized in real time, enabling the creation of precise user profiles based on user behavior and communication characteristics across different platforms.

2. Intelligent Marketing Outreach

Focusing on SCRM, WeChat Work, which is gradually upgrading its interoperability with WeChat, is becoming the most promising user outreach tool in the private traffic space. [Advertising Planning Company] leverages WeChat Work to help clients create seamless marketing experiences at user touchpoints.

1. Targeted Push: WeChat Work supports targeted message pushes by employees, based on tags, to send messages to specific customer segments, supporting formats such as images, text, mini-programs, and H5.

2. Community Management: WeChat Work provides employees with intelligent community management capabilities. Through universal conversation+ and shortcuts in the chat sidebar, communities can achieve quick replies and engagement.

3. Mini-Program Conversion: By binding mini-programs to the WeChat Work backend, employees can configure frequently used mini-program pages as needed. Leveraging the rich marketing features of mini-programs, traffic conversion is facilitated.

3. User Behavior Tracking

After merchants reach users via WeChat Work, users generate corresponding behavioral responses. [Advertising Planning Company] provides merchants with user behavior tracking and analysis capabilities, offering a digital basis for business decisions.

Behavior tracking captures user actions from both page and product dimensions, performs data statistics and analysis, and presents results visually in the backend. Combined with visitor information queries and marketing history records, merchants can supplement user tags, identify user lifecycle stages, and evaluate marketing effectiveness to support operational decisions.