2020 Hisense Real Estate Online New Product Launch Concluded Successfully

At 19:30 on the evening of May 30, the "2020 Hisense Real Estate Online New Product Launch" kicked off at He Garden in Yangzhou, with 770,000 viewers watching the live stream. Distinguished guests including Wang Hui, President of Hisense Real Estate; Zhang Fanglin, Product Director; Wei Minghua, a renowned Yangzhou cultural figure; and Chen Ende, a senior Huaiyang cuisine master, attended the event. The launch was simulcast across multiple platforms, delivering a heartfelt and picturesque Yangzhou evening.

In the lush month of May, a light boat crosses the river to Yangzhou. Hisense Real Estate set sail from Qingdao, the "Pearl of the Yellow Sea," into Yangzhou, the "First City of the Grand Canal," where beauty gracefully unfolds in the cloud.

To reward the enthusiasm of homeowners, clients, and viewers, the live stream featured timed "red packet rain" and promotional vouchers (1 yuan for 1,000 yuan off), leaving everyone delighted and warmly appreciated.

Appreciating a Famous Garden, Blending Cultural Sentiment

Among Yangzhou's many gardens, He Garden stands as the crowning masterpiece. As a National Key Cultural Relic Protection Unit and a National AAAA Tourist Attraction, it is ranked alongside world-renowned gardens such as the Summer Palace in Beijing and the Humble Administrator's Garden in Suzhou, earning the title "The Finest Garden of the Late Qing Dynasty." Choosing He Garden as the venue for this new product launch reflects Hisense Real Estate's sincere tribute to Yangzhou and its deep respect for the city's historical and cultural heritage.

As the first real estate launch ever held at He Garden, Hisense Real Estate integrated elements of Jiangnan culture and traditional customs into the event, presenting an authentic "cultural feast." As the moon rose and lights dimmed, amidst pavilions, carved beams, and winding corridors, the host narrated the garden's storied past, allowing guests to experience the boundless charm of this world-famous garden.

A duet performance of the classic "Jasmine Flower" on cello and pipa symbolized the harmonious blend of East and West, ancient and modern, creating a resonance between Qingdao and Yangzhou, bridging cultures and hearts.

The event also featured a live reenactment of the "Red Chamber Banquet," with senior Huaiyang cuisine master Chen Ende cooking representative dishes on site. Yangzhou cultural celebrity Wei Minghua explained the craftsmanship culture of "Dream of the Red Chamber," mirroring Hisense Real Estate's meticulous attention to detail and dedication to craftsmanship in its products.

Ideals in Practice: Unveiling 26 New Projects

Against the elegant backdrop of the "cultural feast," Hisense Real Estate President Wang Hui engaged in a dialogue with the host, elaborating on the company's nationwide development strategy and its mission to "contribute to happy living in Yangzhou."

With 25 years of dedication, Hisense Real Estate inherits the quality DNA of Hisense Group, applying the precision of appliance manufacturing to real estate. To date, Hisense Real Estate has "deeply cultivated Shandong and expanded nationwide," reaching overseas cities such as San Francisco and Melbourne.

Following the laws of urban development, Hisense Real Estate brings hope to every city it enters. In each city, it respects the urban and natural environment and pays tribute to its residents. Every project is planned and built according to local conditions, exploring advanced living concepts, serving local lifestyles, fostering neighborly harmony, and turning homes into emotional sanctuaries.

In 2020, Hisense Real Estate will launch 26 new projects across Jinan, Qingdao, Yangzhou, Weihai, and overseas cities, embarking on a new journey. Commanding urban prosperity, encountering natural wonders, interpreting contemporary aesthetics, and benchmarking international trends—each new project has its own character, all underpinned by unwavering integrity and craftsmanship. Hisense Real Estate strives to achieve shared prosperity with cities in terms of urban living standards and quality of life, contributing to a new future of happy living.