Common Corporate Planning and Promotion Methods

Corporate identity, full name Corporate Identity System (CI), is a systematic project that displays a company's image from the inside out. Internally, it shapes corporate culture; externally, it gains social recognition, thereby building credibility and attracting customers. A well-planned corporate image promotion is an essential path to business growth.

Common corporate planning and promotion methods include: 1. Search engine pay-per-click (PPC) advertising, such as Baidu PPC, Google PPC, and Yahoo PPC. This form charges per click, yields quick results, but is costly and vulnerable to malicious clicks from competitors.

2. Blog promotion. This is an emerging online promotion method in the Web 2.0 era. Blog promotion gains attention because it facilitates interaction between bloggers and readers; readers naturally promote the article when browsing. To attract readers, the blog posts must be engaging and shareable. In this sense, blog promotion is a form of word-of-mouth marketing. Another advantage is that blogs are highly search-engine friendly, often ranking higher than regular websites for the same content.

3. Forum promotion. A traditional online promotion method that is time-consuming and labor-intensive, yet results may not be satisfactory.

4. Email marketing. A past online promotion method. Due to enhanced anti-spam features by major email providers like NetEase Mail, it is now largely ineffective.

5. Search engine optimization (SEO). This involves optimizing a website to improve its ranking in search engine results. SEO often takes a long time, ranging from three months to half a year or more, depending on the optimizer's skills and keyword competitiveness. The cost of SEO is higher than PPC, but the ranking benefits are more sustainable.

6. Hiring professional online marketing agencies. PPC and SEO are the main methods used by self-proclaimed online marketing agencies. However, relying solely on these online marketing tactics cannot sustain long-term effectiveness, and the returns are diminishing. In such cases, you need to choose a professional agency like an e-commerce marketing firm to provide services, which can achieve twice the results with half the effort.

To achieve better growth, companies may adopt a new brand promotion method with lower promotional costs and high effectiveness. This involves intervening in promotional activities from the customer's end, leveraging expertise in marketing and brand communication, and devising efficient activity plans (including the theme of promotional painting, corporate promotion plans, regional promotion plans, and even nationwide brand planning) based on the host company's situation.