DianSheng Marketing Retains Title of Annual Innovative Marketing Company in Greater China, Wins

DianSheng Marketing Retains Title of Annual Innovative Marketing Company in Greater China, Wins Double Gold and Double Silver at IAI International Advertising Awards

On May 8, 2019, the 2019 IAI International Creativity Festival and the 19th IAI International Advertising Awards Ceremony, themed 'Challenge Uncertainty, Create 2019', were held at Communication University of China in Beijing. On the first day, the festival brought together numerous renowned enterprises and brands, leading domestic and international media, advertising creative agencies, digital marketing firms, and public relations consultancies. DianSheng Marketing stood out among many companies and was once again honored with the title of 'Annual Innovative Marketing Company in Greater China'. This marks the second consecutive year (2018-2019) that DianSheng Marketing has received this title, following its 'Annual Best Advertising Agency' award at the IAI International Advertising Awards in 2017.

The IAI International Advertising Awards were founded in 2000 by the School of Advertising at Communication University of China, the China Association of Trade in Services for Advertising, and the IAI International Advertising Research Institute, and are hosted by the IAI International Advertising Awards Executive Committee. Now in its 19th edition, the awards serve as an annual industry gathering for innovation, creative branding, media marketing, and brand advertising, attracting hundreds of companies each year.

With nearly a decade of experience, DianSheng Marketing has become a leading enterprise in the experiential marketing industry. Receiving the 'Annual Innovative Marketing Company in Greater China' title for two consecutive years reflects international recognition of its achievements in innovative marketing.

At this year's IAI International Advertising Awards ceremony, DianSheng Marketing won 'double gold and double silver' case awards for four projects: 'Football First Sound - 2018 Qingting FM Football Event Bus Tour', 'Changan Ford New Focus 'Little Engineer' Children's Assembly Show', 'Jaguar XEL Night Hunting Action', and '2018 Dongfeng Nissan Full-terrain Challenge'.

This year's IAI International Advertising Awards received 2,693 works from 621 companies. DianSheng Marketing secured two gold and two silver awards with its four cases. The winning works will be included in the '2019 IAI Advertising Works and Digital Marketing Yearbook'.

The final review gold award ratio for this year's IAI International Advertising Awards was approximately 8%; based on the number of entries, the gold award ratio was only 2%, and the silver award ratio was approximately 3.8%. DianSheng Marketing's 'double gold and double silver' achievement highlights its standing in the industry.

DianSheng Marketing provides one-stop marketing services centered on experiential marketing, combined with retail terminal management and brand communication, to over 100 internationally renowned brands including Toyota, General Motors, Nestlé, and Huawei. Its founders, Liang Dingjiao, Huang Yong, Zeng Jun, and Wu Fang, all previously worked at Procter & Gamble, bringing professional and extensive marketing industry experience.