Joyoung New Product Launch: Brand Evolution and Value Upgrade

Joyoung New Product Launch | Brand Evolution, Value Upgrade

Guangzhou Tuoyuan PR & Media organized a unique Joyoung new product launch at the Sea World Culture and Arts Center in Shenzhen.

Joyoung kicked off a new round of brand evolution. Facing nearly a hundred media outlets, Joyoung unveiled new healthy lifestyle concepts of 'Tasteful Wellness' and 'Home Aesthetics'. The latest products, including the new unmanned wall-breaking soymilk maker K1, enamel iron pot rice cooker, dual-inverter silent blender, new-generation cooking robot, water purifier, and 'Hidden' range hood, all made their debut.

For consumers, home appliances are undergoing a shift from functional needs to quality needs, and then to personalized taste needs. Joyoung hopes to bring consumers a brand-new beautiful life through product upgrades.

Tasteful Wellness

Combining utensils and food, advocating a new way of wellness

With the improvement of life quality, people seek a tasteful and healthy way of wellness while satisfying material needs.

Based on insights into consumer behavior and trends, Joyoung is committed to providing tasteful wellness solutions, finding a path of 'combining utensils and food': through the development of intelligent cooking appliances and scientifically matched specially crafted ingredient packs, making wellness more convenient, precise, and personalized.

Home Aesthetics

Not just appliances, but beautiful objects for home living

Nowadays, for many Chinese people, home is not only a warm living space but also a personalized space that values beauty. People hope that objects placed at home, including appliances, can bring aesthetic enjoyment. Joyoung advocates that an appliance should also be a personalized beautiful object, making the home more stylish and beautiful, showcasing a new 'Home Aesthetics'.

Light Home Concept

My light life, purer and more composed

In recent years, Joyoung has been advocating the 'light kitchen' lifestyle. Joyoung hopes that future kitchen life will be more composed, purer, and of higher quality, making cooking simpler and lighter, and the kitchen environment cleaner and brighter.

As the sea breeze calmed, our new product launch gradually came to an end in this white building by the sea. We are now full of confidence—in 2019, Joyoung will not only influence your three meals a day but also lead the future of Chinese kitchens.