Guangzhou Event Planning: How to Design a Background Board That Stands Out?

Guangzhou Event Planning: How to design a background board that stands out from the crowd?

A background board is the visual backdrop for offline events, often used as the main visual for event promotion, such as product launches, anniversaries, investment conferences, annual meetings, award ceremonies, etc. Events carry a sense of ceremony and attract a large audience, so as a key element of image communication, the design should not be handled abruptly. The 31st Golden Rooster Awards ceremony held recently was ridiculed by netizens nationwide because its background board design was too tacky and ugly.

Of course, besides this Golden Rooster Awards, most background boards we see in daily life are also tacky and ugly.

a. Flat with gradient style

Flat design and gradients have been popular design styles in recent years, so they are often adopted in background board designs for internet, fashion, and entertainment brands. The advantages of this style are youthfulness, fashionability, and strong visual impact, but we should control the variety of colors to avoid making the image too flashy and frivolous. This style is not suitable for more traditional brands.

▲ Background board designs in the design industry can be bolder.

b. Lines

Lines inherently have a strong sense of design and technology. If lines are repeated, they can create rhythm and beautiful visual effects, so curve-style designs can be seen in almost all major conference background boards. Its drawback is that lines do not have particularly strong visual impact, so sometimes they are combined with shapes.

▲ Through variations in density and direction, lines can also create a sense of space.

▲ Outlining concrete elements with lines adds a sense of design and solves the problem of lacking large physical images.

▲ Adding shapes to lines can enhance visual impact.

c. Vector graphics style

Although flat style also belongs to vector graphics, vector graphics are not necessarily flat. Vector graphics are probably the most widely used style in background board design, featuring simplicity, strong plasticity, and unlimited size, so they are applied extensively. However, the requirements for designers' hand-drawing skills are relatively higher, and attention should be paid to the details of vector graphics to avoid being too rough and lacking texture.

▲ Three-dimensional vector graphics can add depth to the image, which flat style lacks.

Conclusion

If background board design is a big problem that is hard to solve, we can break it down into smaller problems: material extraction, graphic design, composition, layout, style, typography, color matching, etc. If these problems still seem too big, continue to break them down. When the small problems are solved one by one, the big problem will be solved as well.