Jicunxi 2021 New Product Launch Event

Recently, Jicunxi held its new product launch event at the Hangzhou Canal Culture Center, themed 'When Eastern Wisdom Meets Western Art.'

Spanning 5,000 years and crossing seven time zones, from ancient poetry to modern opera, Jicunxi invites you to embark on a journey of artistic fusion across time and space.

The event venue was adorned in a pink color palette, accented with classic elements symbolizing both East and West.

Outside the venue, fun and interactive photo spots were set up, featuring dazzling Eastern and Western artworks such as pipas, vases, the Oriental Pearl Tower, and the Eiffel Tower.

The entrance was creatively designed with a fusion of 'East' and 'West,' and the corridor showcased the timeless art of Eastern calligraphy, blending ancient and modern classics to release the charm and aura of cultural collision.

Inside, the stage was centered around a T-shaped runway, surrounded by three large screens creating an immersive experience. Light and shadow intertwined, East met West, and modern, classical, elegant, and passionate elements perfectly merged.

Classics withstand the test of time, and the highly anticipated new product, the 'Moonlight Treasure Box,' made a stunning debut. The tiered runway show in a trendy Chinese style showcased the brand's artistic charm to the fullest.

The event also featured the 'Jicunxi & WeChat Cross-Industry Cooperation Strategic Launch Ceremony,' opening a new chapter in their partnership. In the future, through the transformation of new consumption scenarios, Jicunxi will engage in deeper communication and dialogue with younger consumers, looking forward to sparking more creative possibilities for the brand.