Offline Events Can Be Like This? Creative Inspiration for Planners

Dear event planning gurus, what have your past book launches looked like? Finding a venue, setting up a stage, arranging exquisite displays, and so on. It's time for some creative ideas. On June 15th, Xue Zhaofeng, a columnist on Dedao, held the launch and themed exhibition of his new book "Xue Zhaofeng's Lectures on Economics" at Sanyuanli, a trendy wet market. Economics + wet market – the moment you see it, you think, how spot-on is that? The curation of this launch was also full of highlights. Let's list them one by one:

1. [Friedman Breakfast Shop], [Coase Mutton Shop], and [Alchian Seafood Shop] all "opened for business." Turning the wet market into a real, tangible, touchable, and smellable economics lesson was truly a book launch with precise positioning and hitting the audience's sweet spot.

2. The entire wet market was curated with Dedao elements everywhere. Every transaction was a reflection of economic thinking, constantly promoting the book and the idea that "knowledge is on Dedao."

Summary: An event that people actively participate in and voluntarily share must deeply integrate the product with the audience while being highly life-oriented. So when we plan events, while studying the product and audience, we should also explore how to make these events "life-oriented" and "simplified" offline. Simplifying complexity is an essential skill for us.

Are you planning an offline event with strong interactivity and good experience? Looking back at past brand events, aren't they mostly game-based? So how do we break through the limitations of games and give new play to common elements around us? In 2018, Lychee FM organized a music festival that brought the element of "sound" to life offline in multiple ways.

Summary: This offline event directly and precisely reached its target audience with Lychee FM's product proposition in the most straightforward way.

Sound Highlights:

1. Exclusive Voice ID Card: Participants use gaming devices to generate a unique report on their voice characteristics, learning what type their voice is (a cute girl? or a weird uncle?).

2. Immersive Experience: Participants use gaming devices to turn a spoken phrase into tangible light and shadow.

3. Sound Follows Movement: Participants control their hands and feet, playing piano tunes on a large screen together with others.

4. Finally, a concert brought the climax of the event through celebrity star power.