Tuoyuan Xinsi Advertising Prepares for Cloud Canton Fair, Seeking Victory through Innovation

Tuoyuan Xinsi Advertising is actively preparing for the "Cloud Canton Fair," seeking victory through innovation.

VR live streaming and panoramic videos are no longer new concepts; they were proposed long ago, but their market application has only boomed in recent years. In a digital interactive environment, enterprises and exhibitors can simultaneously watch mobile panoramic videos by downloading VR live streaming or panoramic video players. The screen is divided into two sections, offering clear visual effects. With high mobility, a phone installed with a panoramic playback system instantly becomes a panoramic player, providing an immersive environment experience, and users can use on-screen buttons to move forward and navigate routes. With strong interactivity, viewers can appreciate the size and area of a property from a first-person perspective, perceive surrounding objects and virtual items when entering a scene, and enjoy a strong sense of three-dimensional imagery.

The 127th Canton Fair, held entirely online for the first time, is destined to make history while bringing new challenges. Tuoyuan Xinsi Advertising will assist enterprises in rising to the occasion. Everyone is launching new products, competing for orders, building platforms, and increasing investment in and promotion of online live streaming platforms—like "each showing their special prowess"—to ensure exhibitors successfully close deals.

Riding the wave of digital exhibitions, some enterprises are actively exploring new online opportunities. For example, lighting companies in Zhongshan Guzhen, while conducting online exhibitions, have also joined live streaming channels to "gain followers." This indicates that changes in business social relationships are driving changes in corporate marketing models. Providing value-added services for online exhibitions not only attracts customers effectively but also enriches their exhibition experience.

Offline exhibitions remain necessary, as online functions cannot fully replace them. However, innovation in the business models of traditional exhibitions will inevitably transform the one-time "booth sales" approach, reshaping different business scenarios, models, and marketing methods. For enterprises, although online exhibitions are an "extraordinary measure" during the pandemic, this "cloud gathering" approach will also become a major trend for the traditional exhibition industry to upgrade toward digital exhibitions after the pandemic, seeking new paths for the real economy.