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Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Published: 2022-12-13

Mysterious and magical Shennongjia, good mountains and good water brew good wine. Shennongjia sauce-flavored baijiu adheres to the business philosophy of "natural, healthy, and ecological," striving for harmonious development with the natural environment and meeting consumers' dual needs for quality and health.On September 25, 2022, the Shennongjia sauce-flavored baijiu tasting event themed "Shennong Banquet · A Date with the Secret Realm" came to the "Hero City" of Wuhan, jointly inheriting the spirit of Shennong, allowing guests to deeply experience the ecological concept and appreciate the pioneering and innovative spirit of Shennong, the ancestor of winemaking, who dared to be first in the world.

Tuoyuan Xinsi International Exhibition & Mediaprovided visual design, material design, on-site coordination and construction planning for this tasting event, helping it go smoothly.


One
Main Key Visual

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The main key visual uses the blue of the Shennongjia baijiu bottle as the primary color, combined with elements of Shennongjia's alpine forest and Wuhan's city skyline, reflecting the healthy and ecological concept of Shennongjia baijiu, attracting guests to explore the natural ecological environment of Shennongjia and appreciate the rich aroma of Shennongjia baijiu.

Two
Invitation

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Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in



An H5 invitation, extending the main key visual, gives guests a distinguished welcome with elegant specifications.


Three
Event Site




Outdoor Setup

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Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in



The outdoor area was carefully planned with a sign-in and photo area and a product display area. The scroll-style sign-in highlighted an elegant and noble temperament. In the photo area, dynamic videos were played on a large screen, projecting information about Shennongjia baijiu's unique alpine valleys, alpine grains, alpine spring water, alpine brewing, and alpine jar aging onto the "alpine rocks" on both sides. Combining visual, auditory, and olfactory senses, guests felt as if they were on site, clearly experiencing the unique brewing environment of Shennongjia baijiu and appreciating its distinctive charm of "alpine jar aging, ecological sauce aroma." In the product display area, Shennongjia baijiu products were showcased by vintage, allowing guests to closely appreciate the alpine sauce aroma.




Indoor Setup

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Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in

Shennong Banquet · A Date with the Secret Realm: Shennongjia Sauce-Flavored Baijiu Tasting Event in


The indoor stage was arranged with a central large screen and side screens on both sides, creating an immersive atmosphere with ambient lighting. The long table was set with selected landscape-themed tableware and table runners, all reflecting the craftsmanship of Shennongjia baijiu. At the tasting, different vintages of Shennongjia baijiu were perfectly paired with custom dishes such as "Nine Lakes Dragon Hidden in Mountain Delicacies" and "Golden Dragon Presenting Treasure with Jade Belt," allowing everyone to immerse themselves in "natural ecology and Shennong sauce aroma," with the natural mellow taste dancing on the palate, awakening a new sensory experience of fine wine and cuisine.


Four
Conclusion

The sauce-flavored baijiu trend is booming with many contenders. Shennongjia sauce-flavored baijiu is bound to become a new force in the sauce-flavored category with its excellent quality and unique flavor. An immersive high-end tasting event "Shennong Banquet · A Date with the Secret Realm" created a unique value expression for building a "distinctive sauce-flavored baijiu production area" and "Hubei high-end sauce-flavored baijiu." Through immersive experiential marketing tracing back to the culture of Shennong, the ancestor of winemaking, Shennongjia sauce-flavored baijiu embarks on a new journey of brand marketing.


Tuoyuan Xinsi International Exhibition & Media is a professional company specializing in public relations event planning, committed to comprehensively solving clients' public relations event needs! With strong planning and execution capabilities, we provide one-stop comprehensive conference and exhibition services for clients' global exhibition and event needs, covering more than ten countries and regions including Asia, South America, and Europe. As a professional agency with 18 years of experience focusing on top-tier brand event planning, all staff at Tuoyuan Public Relations Media are full of passion and confidence to provide you with professional public relations consulting services and present you with more exciting public relations events!

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