Jiugui Liquor "Fuyu Shuxiang · Cultural Tour" Central South University (E) MBA Special Session Held

On November 23, the "Fuyu Shuxiang · Poetry and Wine · Elegance of the Wei and Jin Dynasties" Central South University (E) MBA special session was held at the Changsha Xiangyu Neican Tasting Center. Tuoyuan Xinsi International Exhibition Media was responsible for material design, on-site construction, and event execution.

The main key visual continues the theme of the Jiugui Liquor "Fuyu Shuxiang · Cultural Tour" event, creating a distinct visual identity.

The invitation extends from the main visual, with a gray-white background highlighting the shape of the Jiugui liquor bottle, and ancient painting figures illustrating the event content, exuding an elegant and classical charm that reflects the brand's cultural richness.

The core highlights of the Jiugui Liquor event were presented through countdown posters, with Wei and Jin landscape figures forming the numbers, giving the visuals an antique and elegant feel that matches the event's tone.

The event venue featured a themed backdrop with three-dimensional lettering and calligraphy works, a check-in and photo area, and was decorated both inside and outside with Wei and Jin wine culture elements, creating a rich cultural atmosphere that allowed guests to deeply experience the elegance and charm of the Wei and Jin period.

Guests were welcomed with the melodies of the guqin, a traditional Chinese instrument, experiencing the charm of traditional culture. A pitch-pot game was set up for guests to interact and enjoy, recreating the banquet etiquette of the Wei and Jin period. The event also featured a folding fan check-in, where guests wrote calligraphy on fans, adding a poetic touch.

At the start of the event, a representative from Jiugui Liquor presented books to Zhao Yang, General Manager of Changsha Furong District Xiangyu Trading Firm. The book donation ceremony conveyed Jiugui Liquor's commitment to continuing cultural heritage, enhancing cultural depth, and providing consumers with higher-quality wine culture products, positioning itself as a "leader in Chinese cultural liquor."

Professor Li Zuolin, the keynote speaker, delivered a lecture titled "The Elegance of the Wei and Jin: Appreciation, Spontaneity, and Drinking," vividly interpreting the spirit and breadth reflected in Wei and Jin wine culture. Guests gained a profound understanding of the deep connotations of wine culture during that era through listening, participation, and interaction.

Mr. Xiao Zhenzhong created a painting on the spot and presented it to Jiugui Liquor. Mr. Liu Qijun wrote calligraphy for the guests. Master Yi Wang performed intangible cultural heritage paper-cutting, creating a piece reading "Fuyu Shuxiang," allowing guests to appreciate the charm of intangible cultural heritage.

A senior bartender crafted baijiu cocktails using Jiugui liquor as the base, blending the fuyu aroma with cocktails to create a unique fusion of Chinese and Western flavors. Ms. Ye Li hosted a splendid fuyu tasting session. Guests truly experienced the extraordinary charm of cultural liquor amidst the rich aroma.

Jiugui Liquor embodies the spirit of craftsmanship and profound cultural heritage, representing the culmination of Chinese wine culture. "Fuyu Shuxiang · Cultural Tour" is an important cultural initiative of Jiugui Liquor. The successful hosting of this Central South University (E) MBA special session connected with high-end clientele, using culture as the soul and wine as the medium, further elevating the spiritual attributes of cultural liquor.