Xiye New Product Launch and Brand Strategy Meeting Held in Sanya

On July 11, a new product launch kicked off at The Westin Sanya Blue Bay Resort in Sanya, China. Influencers from across the country, representatives from renowned pharmaceutical company Renhe Pharmacy, and guests from various regions gathered to witness Xiye brand's new chapter.

The event venue was decorated in Hermès orange as the main tone, exuding understated luxury and substance. Guests dressed in formal attire and took photos to commemorate the occasion. A tech-inspired light show showcased the brand's vitality, and dynamic dance performances captivated the audience. As all guests counted down, Xiye embarked on a new journey.

Xiye founder Ms. Tian Fangfang, along with Ms. Xiong Ting from Renhe Pharmacy, Teacher Ha Yuanyuan, Mr. Xu Zhiwei (publisher of Chao'er Magazine), and Teacher Yifei, jointly took the stage to pour golden sand into the event theme, officially declaring the launch open.

A sand art performance narrated the brand's growth journey, with the host's voiceover guiding guests through the brand story. Founder Tian Fangfang shared her entrepreneurial experience and the original inspiration, saying, "Because I have experienced it myself, I want to help more women escape their struggles." She then introduced the brand's future strategic plans, including efficient customer acquisition, enhancing brand influence, and exclusive training programs.

Ms. Tian Fangfang signed strategic cooperation agreements with Ms. Xiong Ting from Renhe Pharmacy, Teacher Ha Yuanyuan, and Mr. Xu Zhiwei, publisher of Chao'er Magazine. The partnerships will involve deep collaboration in brand promotion, market expansion, and product development to enhance brand influence and competitiveness.

Professor Xing Lingling, former chief physician of the Obstetrics and Gynecology Department at the Armed Police Hospital, sent her blessings via video. Unable to attend due to the pandemic, she expressed regret and endorsed Xiye's products, affirming the principle of "safe to use, reassuring to use."

Teacher Ha Yuanyuan, a specially appointed corporate advisor for global top 500 consulting firm McKinsey & Company and a pioneer in new talent fission, serves as Xiye's chief strategic advisor and provided strategic empowerment to the guests on site.

Multiple grand prizes were given away, and birthday surprises were prepared for four agents. Tears and smiles intertwined, with memory-filled gift boxes and time-keeping watches leaving precious memories.

After a group photo of founder Tian Fangfang with all attendees, the 7·11 Xiye New Product Launch and Brand Strategy Meeting came to a successful conclusion.