Black Swan International New Product Launch Held in Qingdao

On October 10, 2019, the 2019 "Blooming·Swan Dream" Black Swan International New Product Launch was held at Le Méridien Qingdao. As a high-end Chinese lingerie brand that had graced Milan Fashion Week, Black Swan made its first domestic appearance after shining on the international stage.

Attendees included Nancy, Operations President of Yumei Group; Kitty, Marketing President of Meirenji Brand and Dean of Beauty Business School; Rain, Co-founder of Black Swan; Mary, Co-founder of Black Swan; and Chen Jianhui, Founder of Gongxiang Circle and CEO of Chuangxiang Media.

The event attracted renowned domestic media outlets including Youku, Tudou, Tencent Video, iQiyi, Sina, NetEase, YOKA Fashion Network, China Fashion Network, and Rayli.com.

The launch featured internationally acclaimed dance artists who artistically portrayed women's exploration and pursuit of beauty across different life stages, conveying the brand's commitment to encouraging women to bloom authentically and embrace a beautiful, fulfilling life.

After the elegant swan dance performance, world supermodels took to the stage to showcase Black Swan's premium new collection, igniting the atmosphere to a climax.

The inspiration for the new collection stems from Milan, the world's fashion and design capital. The brand invited Clément Claude Darmon, a "world-renowned treasure-level" designer and former design director for luxury brands such as DIOR and LV, to serve as chief designer. The newly launched products—Wing Bra, Wing Pants (Swan Dream Series), Beauty Care Bra, Beauty Care Pants (Full Care Series), and Beauty Comfort Lift 2.0 Series—embody the masterful design and ingenuity of an international top designer in terms of appearance, craftsmanship, materials, and fine details.