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拓源新思广告玩转“云展会”,搭建线上展销通道重塑商机

发布日期:2020/5/11

文章摘要

拓源新思广告玩转“云展会”,搭建线上展销通道重塑商机 2020开年以来,各种活动和服务都被拉到线上,云直播、云卖货、云促销等纷纷涌现,“云”成...


拓源新思广告玩转“云展会”,搭建线上展销通道重塑商机

2020开年以来,各种活动和服务都被拉到线上,云直播、云卖货、云促销等纷纷涌现,“云”成为了2020年的开年热词,家居建材行业遭遇疫情的强烈冲击,线下活动基本处于停滞状态,
在2020年5月8日举行“破局·重构”疫后产业变革论坛暨2020CNPV云发布会,5月25日开展“直播云看展”等,为参展企业搭建线上通道,探索新渠道、新模式,重塑特殊时期下的新商机,作为每年水暖、泵阀、消防领域的行业盛会,中国(南安)国际水暖泵阀暨消防器材交易会(CNPV)将以线上看展的形式,组织开展系列“云展会”活动推动疫后产业变革,助力市场构筑新生态,为线下展会的重启预热
发布CNPV线上馆小程序2.0
搭建线上展销通道
Offline exhibition has always been an important channel for home building materials enterprises to display their brands and attract investment. It will be a challenging task for any exhibition organizer to transfer the complicated and huge exhibition and sales channel to the online market and achieve good results when the major enterprises are stuck in the offline stagnation due to the epidemic. And "CNPV online library small program 2.0" is one of the 2020CNPV quality scheme.


“CNPV线上馆小程序2.0”的发布将会是本次2020CNPV云发布会的重头戏。小程序具有“云看展”,“寻供求”和“看直播”三大核心功能,全方位覆盖线下展会职能,让企业能够足不出户展示和宣传自家的品牌和产品,而经销商也能与品牌商实现在线实时沟通。同时,双方依托线上大数据,突破空间和时间的限制,还能实现更为精准的供需触达和对接。
CNPV has been successfully held for 15 times, attracting more than 100,000 visitors every year, making it one of the most influential and authoritative professional exhibitions of its kind in China. With the help of CNPV's comprehensive heritage and strong influence, the online effect of "CNPV online library applet 2.0" is worth looking forward to.
大咖齐聚共同探索新商机
助力构筑新生态
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一场“黑天鹅”事件,改变了用户的生活方式和消费习惯,也改变了家居建材行业的生存业态。在疫情之下,如何实现经营变革、重塑商机,成为所有家居企业和经销商共同面对的挑战和课题。
CNPV the cloud conference, China building material market association branch secretary general Mr Liu Wengui wei yu, gifted the dean, tencent's household and the best in the new media editor in chief of the national yong-zhi zhang Sir, nine animal husbandry hutch defends co., LTD., vice President, Mr YanZhen, nanan, fujian TianGuang fire fire equipment assoc陈秀宇海西阀门协会会长、胜利阀门有限公司董事长、李胜利先生、福建诚展策划有限公司董事长执行总经理徐露女士,聚集在“破局、重构”后的行业革命流行论坛,从行业、协会、展会、企业等不同角度,共同探索新渠道、新模式,为行业“后流行时代”的发展提供新思路。
主播实地看展+线上实时直播
实时互动云展览
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疫情之下,直播已经成为当下最时髦的展现方式,也是2020CNPV玩转线上“云展会”的重要方式和组成部分。“破局·重构”疫后产业变革论坛暨2020CNPV云发布会仅仅是2020CNPV“云展会”的开端。在2020年5月25日至27日期间,我们将结合“CNPV线上馆小程序2.0”,通过直播的形式,进一步提升展会平台的作用和影响力。


2020 CNPV cloud, the exhibition will be "a small program that CNPV online library 2.0" as the foundation platform, through the well-known editor "live cloud see exhibition" and "live" by the exhibitors through a small program channel free open live "live" brand enterprise penetration, both to sell to buy the two sides can not only real-time interactive online, offline, can not restricted by space-time, more comprehensive and accurate brand and product information, industry trends, etc., on the investment decision and transaction control will also be more efficient and proactive.

在危机中衍生出的“云生存”策略大家早已不陌生,但是在“云展会”的玩法策略上面,CNPV则是独树一帜,成为家居建材行业首批“吃螃蟹”的展会平台。疫情的影响加剧了家居建材行业的竞争,众多中小企业缺乏优质的平台和线上布局能力,自身生存岌岌可危,转型变革迫在眉睫。

经过16年的积淀与摸索,CNPV成为行业中小品牌迈向大品牌的绝佳通道和孵化平台,在此时,“线上馆小程序”的搭建,直播沟通平台的开通等系列措施,将为各大中小企业送去走出线下困局的春风。
我们将以专业、全面的服务为您的品牌营销创造不一样的价值。http://www.towin-expo.com/

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