Guangzhou Annual Meeting Planning - Transformation and Rebirth, Zhenbo Leading the Way!

Guangzhou Annual Meeting Planning - Transformation and Rebirth, Zhenbo Leading the Way!

On January 12, 2021, Meilu Co., Ltd. held an online new product launch in Shanghai under the theme 'Transformation and Rebirth, Zhenbo Leading the Way', officially launching a new category: Zhenbo Grass-Fed Infant Formula, marking Meilu's full entry into the 'grass-fed milk powder' market segment.

The grand event revolved around chapters such as 'New Product Release, Meilu Strategy, New Product Introduction, and Marketing Plans', not only interpreting Meilu's 20 years of weathering storms and forging ahead, but also highlighting Meilu's craftsmanship spirit of deep cultivation in nutrition and continuous innovation. Mr. Zhou Xiaofa, President of Meilu Co., Ltd., Ms. Han Xiaoli, Deputy General Manager of the Marketing Center, Mr. Tian Yong, General Manager of the Grass-Fed Business Unit, and other corporate leaders and national partners jointly witnessed the historic moment of the 2021 Meilu Zhenbo Grass-Fed Milk Powder new product launch.

Meilu Zhenbo Grass-Fed Milk Powder officially released

In recent years, in order to seek new blue ocean markets, major enterprises have sought incremental markets through segmented categories such as goat milk powder, special formula powder, and organic milk powder. The emerging grass-fed milk powder has become another new trend after organic milk powder.

Mr. Zhou Xiaofa, President of Meilu Co., Ltd., stated: 'Over the years, Meilu has relied on excellent quality and brand accumulation, with a very excellent team. Meilu will continue to empower and help Zhenbo Grass-Fed quickly open up the segmented milk powder market, allowing more Chinese consumers to enjoy the fresh quality of grass-fed milk sources.' As Mr. Zhou Xiaofa summarized, 'This product is a perfect combination of rare grass-fed milk sources and high-energy nutritional formulas, an excellent combination of safety and nutrition.' The official launch of Meilu Zhenbo Grass-Fed Milk Powder marks the gradual improvement of Meilu's overall product line layout, forming six major product families: cow milk, goat milk, organic, adult powder, nutritional products, and special medical foods, laying a solid foundation for the brand's future development.

At the beginning of 2021, Meilu Co., Ltd. held the 'Transformation and Rebirth, Zhenbo Leading the Way' - Meilu Zhenbo Grass-Fed New Product Launch at an opportune time, carrying extraordinary significance in an era of global economic uncertainty. This proves to the market that Meilu Co., Ltd. has sufficient capability to lead the development of the dairy industry and become a leader of the times, while also once again demonstrating Meilu's firm determination to advance its internationalization strategy. All of this not only carries the hopes of maternal and infant industry practitioners but also heralds the future of the maternal and infant industry.

Meilu Zhenbo creates a high-end formula for grass-fed milk powder, selecting natural grass-fed pastures in New Zealand, and innovating with a combination of maternal-like OPO, moderately hydrolyzed protein, and dual-benefit formula to better help babies optimize gastrointestinal absorption and improve immunity. It is reported that Meilu Zhenbo Grass-Fed Milk Powder has been fully launched in various regions. It is believed that with core advantages such as 'rare milk sources + pure fresh bionic formula', Meilu Zhenbo Grass-Fed Milk Powder is expected to successfully capture consumer minds and achieve the brand status of 'Grass-fed good milk, made by Meilu'. In the future, Meilu will, as always, uphold high-quality products and services, take the protection of baby health as its mission, give babies natural nutrition and wisdom, and make their growth and health more beautiful.

The 2021 Meilu Zhenbo Grass-Fed Online New Product Launch, with the comprehensive empowerment of Meilu Co., Ltd., will see Zhenbo Grass-Fed make joint efforts across all channels, create outstanding performance in China's high-end grass-fed milk powder market, and protect the healthy and pure growth of Chinese babies. Win the future for you, fire the first shot of the new year, Meilu looks forward to a bright future together with you!