拓源公关助力线上全球新品发布会,推出新一代尼古丁技术!

发布日期:2020-06-24

 广州拓源公关助力线上全球新品发布会,推出新一代尼古丁技术!​

核心内容:电商直播代运营、直播带货、线上发布会直播直播、抖音代运营、广州活动方案策划、视觉设计、执行统筹、互动传播等

“对于的电子烟行业而言,过去一年经历了起起落落,今天又站在了一个历史性的新起点。这个行业需要破局,但作为企业本身 是抱着组局的心态,希望用持续创新的技术和产品和所有的合作伙伴一道共同推进这个行业向前发展。”这是喜雾电子烟CEO陈敏在线上发布会直播上的开场白。 
由于疫情影响,不便于举办大型线下活动,4月8日上午9:00,喜雾举办了一场特殊的线上发布会直播——线上全球新品线上发布会直播,发布最新尼古丁技术研发成果“尼古丁X”,以及最新电子烟产品 S1。
Now the global e-cigarette industry and policy makers are hoping that the oils will move toward lower nicotine and de-flavoring. According to the release, in the nicotine X formula, the nicotine content of all the tobacco oil is 1.7%, no 2%, no more than 3%, but can give the traditional smokers more than 3% or 5% of the throat feel and top feeling, reduce the smokers return to the real smoke desire。
这个技术成果,被喜雾寄予厚望,“ 相信是一种能开启电子雾化烟油新时代的技术突破。”据透露,喜雾未来所有电子烟产品都将采取尼古丁X的1.7%超低尼古丁含量配方。

邢晨悦博士尼古丁X的研发手稿

喜雾首席科学家邢晨悦介绍说,“尼古丁X,之所以取名X,是因为X在数学中象征着未知、代表着变量。而未知代表着无限可能,代表着未来;变量则看每个人如何推理解答,能得出什么样的答案。”
 核心技术:首创乐高式配方 
According to the report, the nicotine X formula is made up of different core modules, using a concept very similar to the popular lego bricks.
It culled from thousands of natural tobacco ingredients more than a dozen that scientists believe are related to addiction, taste and flavor. The range of requirements for each ingredient was then determined by precisely calculating the acid-base balance between these ingredients and nicotine.
 
最后,把这些成分组成了不同的配方基础模块。而且由于有机分子结构和乐高积木一样不是平面的,它也存在三维立体的结构,因此它们之间的反应和相互作用,也都和三维结构的有效重叠有密不可分的关系。
因此,在组建基础模块的时候,喜雾研发部门还精准引入了分子间三维空间的考量,而这些模块在与不同烟油口味调制的时候也会进行微调。
喜雾首席科学家邢晨悦介绍说,总的来说,正是因为精选、精确、精准这三个关键词,才使这款产品能达到上头感和击喉感的完美平衡。尼古丁X中没有一分成分是多余的无用的。
为了保护这个研发成果,据喜雾介绍说,目前已针对性地采用了商业机密+全球专利申请的模式进行分别分模块的保护,在全A number of new formulations and smoke direction patents were applied in the sphere. Preliminary experiments have also been carried out in relation to these new patents and research and development.
Original craft, restore the flavor of Chinese flue-cured tobacco
When the nicotine X formula came out for the first time, xiyou decided to give priority to the use of original flavor process, restore the unique flavor of Chinese flue-cured tobacco flavor 3 mellow flavor combined with nicotine X to market, let Chinese smokers become the first users with nicotine X close contact.
在调制3号醇香口味的时候,喜雾首先精选最优质的烤烟烟丝作为原料,从中精炼出中式烤烟基调香型以后,又招募了平均试香经验在十年以上的烟草调香试香师团队,反复盲测、对比作为参照物的顶级中式卷烟。
按照卷烟燃烧时前中后段三段的香氛进行精调,结合喜雾烟杆的雾化机理和功率,适当增强或者减弱烟油雾气各段中的果香、清香和甜度,并优化基油的配比,这样的精炼和精调,使这款新的3号醇香中式烤烟烟油雾量丰沛,醇而不腻。 
S1,第一款搭载的产品 
It is understood that S is a brand new product series of xiyou after P (replaceable cartridge) and G (disposable) series. The new e-cigarette S1 is also the first product equipped with nicotine X formula.
搭载的烟弹中,常规口味除了3号醇香,还有其他搭载尼古丁X核心配方的口味烟弹。
在技术创新上,喜雾 S1 首创应用 MEMS 压差传感芯片技术,替代传统的气流开关,实时监测抽吸气流的强弱变化,即气道内产生的负压值,实时控制电池的输出功率,从而个性化且稳定地控制烟油的加热功率。意味着 S1 可根据烟民抽吸的深浅习惯,智能调节烟雾量。
喜雾首席运营官刘宇表示,“基于大量的用户调研数据 发现,烟民的抽吸习惯存在较大个体差异, 有人喜欢大口吸,享受大烟雾带来的冲击感;有人喜欢小口细细品味。但在工厂流水线批量生产的电子 烟所采用的吸阻是一样的,很难给用户带来量身定制的抽吸体验。喜雾研发团队在半年多时间内经过无 数次研发试验,最终在业界率先应用了通常被用于智能安全控制系统的 MEMS 压差传感芯片技术,希望烟民抽吸到的每一口都是‘私人订制’。”
William Rooney, head of product and supply chain at VPZ, the UK's largest e-cigarette chain, said he was "impressed by the excellent design and quality of the product and looks forward to bringing more surprises to UK consumers as a strategic partner." After many polishing and blending, xi yan S1 finally selected four undertones and elegant colors full of texture and vitality from PANTONE: pine green, midnight blue, coral red, and deep space gray.
据悉,喜雾 S1 在中国大陆首次发售后,并将进入英国、加拿大、马来西亚等市场。
喜雾电子烟CEO陈敏在演讲中说,疫情其实给整个电子烟行业造成了不小的冲击,喜雾同样是一家年轻的公司, 一样在经历着市场的洗礼。但 认为大浪淘沙之后依然站着的那些公司会有更大的机会,在未来的市场占据一席之地。
“ 选择在今天这个时点发布新技术和新产品,也是希望能够给行业注入信心,给 所有的合作伙伴注入信心。” 
"From 5%, 3% to 1.7% (nicotine content) in the industry, it seems that this is not just a change in Numbers, but will surely bring about a new round of development in the e-cigarette industry. The invention of nicotine salts increased the conversion rate of e-cigarette smokers in the United States by five or six times. How many times will this time? Let's wait and see!”
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