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“点亮夜色点亮你”线上发布会

发布日期:2020/5/29

文章摘要

 “点亮夜色点亮你”线上发布会   核心内容:电商直播代运营、直播带货、线上发布会直播、抖音代运营、广州活动方案策划、视觉设计、执行统筹、互动传播等​ ...

 “点亮夜色点亮你”线上发布会

 

核心内容:电商直播代运营、直播带货、线上发布会直播、抖音代运营、广州活动方案策划、视觉设计、执行统筹、互动传播等​


3月31日,vivo S6新品发布会通过线上发布会的形式与大家见面,"Light the night light you" is the theme,打造视觉并重的全新体验。那么这场线上发布会How to interpret the product characteristics and light up the audience's heart? Read on~
首先这封邀请函是来自刘昊然的一封信,以顶流代言人的影响力成功点燃话题热度,俘获许多观众的内心。

主舞台区域

。而流程上则是分别从5G、设计、性能On the other hand, the process is to reveal and "light" the new product features one by one from 5G, design, performance and other aspects等多个方面去逐一揭晓与“点亮”新产品特点。这个区域的舞台空间以实景投影与T型瀑布屏相结合,打造多场景、强交互、沉浸式的发布视觉观感效果
▲ a scene to the end of the opening scene
▲ appearance scene
▲ theme scene
▲ experience LED BOX scene
▲ new product sharing scene
Interactive experience space
与其他线上发布会不同的是,这里还增加了现场体验区域的布置,让整体的发布会更具有真实性及代入感。In the process, the product manager ACTS as the experience officer, and walks from the stage to the four Spaces of the experience area through a mirror to the end, interacts with the host and "lights up" different contents in turn.在流程上则是由产品经理当体验官,并通过一镜到底的形式,从舞台走到体验区的四个空间,与主持人互动并依次“点亮”不同的内容。
在互动体验中开启了实时网友弹幕空间,观众可随时在微博话题内发布自己的疑问与分享看法。
这场还未开始就已经赢了一半的线上发布会,The online event, which was half won before it even started, was special because it was combined with the # teachliu haoran selfie campaign launched by the official weibo account.刘昊然还会实时回复在你的微博评论里,既增强与粉丝趣味互动粘性,又通过自拍照片点评突出了产品功能。


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