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线下会议开不了,拓源新思广告带各品牌转型线上做直播发布会!

发布日期:2020/5/19

文章摘要

  线下会议开不了,拓源新思广告带各品牌转型线上做直播发布会!   疫情突袭,“打”了很多品牌一个措手不及,比如一直为品牌所热衷的线下会议营销,很...

 

线下会议开不了,拓源新思广告带各品牌转型线上做直播发布会!

 

疫情突袭,“打”了很多品牌一个措手不及,比如一直为品牌所热衷的线下会议营销,很多疫情前的常态化且屡试不爽的品牌动作都施展不了了,Including when to open, where to open, in what form to open, where to travel after the meeting, etc., to put aside previous years, most brands have been planning the first national partner conference this year related matters.

对于很多品牌来说,会议营销可能比广告营销还重要。很多品牌一年的大部分“收成”可能都指望这一场会议了。但今年因为疫情的影响,一时半会还不能在国内召开现场有很多人参加的大型会议。

很多品牌心里慌了:线下会议开不了了,“收成”没着落,我该怎么办?

别急,办法总比困难多。旧有行业会议格局被打破,线上会议“新物种”新机遇悄然而至。

AR线上发布会Will come out of nowhere
Solve the urgent need of brand meeting
Brands are no longer able to hold meetings offline as they used to, so some have taken a different approach and moved their conference marketing online.
 
在前段时间,欧莱雅中国以直播的方式,在线上举办了2020年第一场发布会。如果你看过直播,一定会发现发布会的舞台显得很有科技感,比任何线下会议都要酷炫。而这其实是AR技术的功能。

▲欧莱雅开年第一“云发布”
In the online meeting, AR technology is used to create a virtual stage, which can not only achieve the effect that is difficult to achieve in the offline stage layout, but also continuously change the stage during the meeting so as to better adapt to the content of the speech. Therefore, it is often used by huawei, xiaomi, samsung and other technology companies to launch their new products online.
也因此,随着技术及5G网络的高速发展,线上发布会已成为一个炙手可热的话题及新型会议模式。
 
而对于品牌来说,在线上举行会议,不仅能给你的代理商、店铺等各方合作伙伴带去强烈的视觉冲击,从而进一步提升品牌形象;而且能省掉场地费、交通费等诸多成本,免除各类接待、住宿、餐饮、旅游、物品采购费用,这对于正受疫情煎熬的美妆品牌来说,简直不要太香了。
 因此,线上发布会可以说是疫情期间甚至往后很长一段时间内,品牌进行会议营销的不二之选。
 线上虚拟会议原理
线上虚拟会议是源自于影视行业常用的特效影片棚拍并进行技术的合成。在活动场景中,搭建布置好足够宽敞的棚拍的绿色幕布(或蓝色幕布),结合三维动画及电脑技术来进行人像抠图及活动场景叠加合成,通过导播系统机位角度的切换输出视频画面呈现在直播平台上来面向观众。
线上直播会议介绍
 The traditional offline meeting activities will be kept in the stage area, the audience area will be removed, and the audience's information will be connected through the live station broadcast
The revenue port moved to the live Internet port
Direct delivery on line
▾ online live with goods
Live streaming with goods refers to a new service mode of close commodity display, consultation reply and shopping guide by using live streaming technology through some Internet platforms, or a direct broadcasting room set up by the store itself, or a professional anchor gathering for promotion.
一方面,“直播带货”互动性更强、亲和力更强,消费者可以像在大卖场一样,跟卖家进行交流甚至讨价还价;另一方面,“直播带货”往往能做到全网最低价,它绕过了经销商等传统中间渠道,直接实现了商品和消费者对接。特别是对网红主播而言,直播的本质是让观众们看广告,需要通过“秒杀”等手段提供最大优惠力度,才能吸引消费者,黏住消费者。
为什么要做直播带货?
 线上带货直播的操办流程:

线上直播发布会能带来什么?
1、建立用户品牌意识。利用直播,可以将线下获客延伸至线上获客,更是建立用户品牌意识,从而进行内容营销的一个重要方式。
 
2、精细化运营,促活私域流量。通过直播裂变式传播,对用户进行精细化运营,盘活企业的私域流量池,让企业获客更轻松简单。
 
3、Reduce training cost and improve training efficiency. Live broadcasting can meet the needs of enterprises for internal training in the current special period of fighting the epidemic. Employees only need to watch and learn through live broadcasting.
4. Improve brand exposure and brand awareness. The live broadcast can not only show the positive spiritual outlook of the company, but also enable the company's top management to have a direct dialogue with the audience in the comment area, so that consumers can be more assured about the company and the brand.
 
5、直播获客、线上销售,方便快捷、节省成本。通过直播收集到的用户信息,在直播后也能成为企业的私域流量,发挥更大的作用。

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