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“小肌灵”精华焕活肌肤-线上新品发布会

发布日期:2020/5/26

文章摘要

  “小肌灵”精华焕活肌肤-线上新品发布会 Therefore, the online press release has become the be...

  “小肌灵”精华焕活肌肤-线上新品发布会


Therefore, the online press release has become the best way for beauty companies to release new products and communicate with their partners.春节过后,往往是美妆企业新品上市的高峰期。而今年由于新型冠状病毒疫情的影响,许多企业原本定于节后的新品发布会不得不延期或取消。

通过视频直播方式举行线上发布会不仅可以有效避免疫情期间人员聚集,同时也可降低企业成本,帮助企业在疫情期间与合作伙伴和消费者进行沟通和交流,不贻误新品上市时机。

At 15:00 on February 12, 2020, ibeishi held its first online new product release conference, with Yang meng, managing director of shenzhen ibeishi cosmetics co., ltd. as the keynote speaker.Ibeishi is the first "micro-ecological skin care", "fermentation technology" as a feature, improve the bottom of the skin, skin quality of the essence of the product - seaweed huan fermentation essence of the bottom of the skin through this online release conference officially meet with you.The event was watched by 14,630 people, the equivalent of a 10,000-person conference.
The elite category grows rapidly, the micro - ecological skin care becomes the trend
 以24%的增速,成长为大众护肤中份额占比6.46%的第五大品类。近几年,随着消费升级以及化妆品行业研发的持续投入,精华品类产品呈现出高速增长的趋势。在凯度消费者指数发布的一项调查中,被划分为“高阶品类”的精华,以24%的增速,成长为大众护肤中份额占比6.46%的第五大品类。
 
同时,精华品类产品也在不断升级,从最初的植物成分,To the use of active substances, accurate whitening, anti - wrinkle and other efficacy of the essence.However, today, the consumer groups of elite categories show a trend of being younger, and they increasingly realize that相对于精准针对某种肌肤问题的产品,能够从肌肤生态源头改善肌肤状态、提升整体肤质更加重要。微生态护肤逐渐成为未来趋势。 
据阳猛介绍,人体皮肤每平方厘米可容纳十亿个微生物群落,组成了皮肤的微生态。一旦微生态的平衡被打破,就会出现各种肌肤问题,因此保持皮肤微生态的平衡,是拥有健康肌肤的关键。而“微生态护肤”,是通过将微生物发酵后的代谢产物有益于皮肤的成分和有益菌、益生元原料添加到产品中,帮助皮肤有益菌生长,让皮肤微生态重新回归平衡,从而改善一系列肌肤问题,使肌肤恢复健康。 
同时产品还运用了两大专利技术——海藻发酵焕活专利技术和生物发酵复合保湿专利技术,可以焕活修护、改善损伤,同时具有营养保湿、细滑嫩肤的功效。
Yang meng said, based on the fermentation technology developed by the product advantage.Fermentation decomposing into small molecular components, easy to penetrate, fast absorption, also not greasy;And contains dozens of nutrients and micronutrients needed by the skin;It can nourish, brighten, rejuvenate and improve skin condition.Believe "small muscle is clever" can become a nova of market of protect skin certainly!
 

当前,美妆头条新媒体也推出了线上发布会直播服务。美妆头条新媒体自成立以来,始终将视频直播作为服务重点,迄今已为几十家企业提供视频直播服务。希望疫情期间能帮助更多美妆企业,在这个非常时期通过线上直播与合作伙伴良好沟通。

 

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