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“新,不止所见”线上发布会直播盛大开幕!

发布日期:2020/5/18

文章摘要

“新,不止所见”线上发布会直播盛大开幕! 2020年3月14日,将发布会的所有细节清晰呈现在每一位观众面前。此次发布会以“新”为特色,为直播观众带来了...

“新,不止所见”线上发布会直播盛大开幕!
2020年3月14日,将发布会的所有细节清晰呈现在每一位观众面前。此次发布会以“新”为特色,为直播观众带来了益百分新品牌、新定位、新产品、新营销的“四新惊喜“,全面开启了益百分的品牌战略升级的新时代。益百分以 “新,不止所见”为主题的新品发布会暨四周年庆典,在深圳,通过线上云直播的方式盛大开幕。发布现场由三面超大显示屏结合星空幕布,打造出浩瀚星空般深邃空间线上发布会直播
 
接着由益百分联合创始人张伟伟先生,领衔发布了益百分2020年的全新品牌战略。成立四年来,益百分聚焦“菌”与“艾”两大产品研发方向,最终打造出Yibenef—“微生态健康专家”,和天天艾-“艾生活达人”,两大健康及护理消费品牌。为战略转型需要,以及提升品牌影响力,益百分从消费者出发,推出了新品牌、新定位,Enriched the two major brand system under the product category. Under the brand positioning of "micro-ecological health expert", the brand Yibenef will better focus on the research and development of healthy food, oral care, skin care and other health products. Immediately after the event, Yibenef brand launched a series of oral microecological products: probiotic toothpaste, probiotic mouthwash, probiotic blaster sweet mouth candy. And said skin management, beauty makeup and other new products are in the pipeline and research and development. Under "ai life's got talent" brand positioning, everyday will build ai "moxibustion" and "ai" two series of products, moxibustion series, fashion moxibustion apparatus and the portable moxibustion, since love has deep consumer, and the new ai protect series: eye moxibustion paste, tsao compound essential oil, bubble bath, radix arnebiae seu lithospermi cream soup and other products, will be in April this year.
 
发布会伊始,由益百分董事长陈杭州先生,以《致,不凡》为主题,向奋战在疫区一线,平凡而不凡的抗疫英雄,致以崇高的敬意。响应抗疫期间,益百分通过捐款捐物资等方式,参与到抗疫一线做贡献,在发布会现场,陈杭州先生向所有这些勇敢的力量致敬!益百分人聚是一团火,散是满天星的团结精神鼓舞人心。陈杭州先生相信每个人“每一份用心的付出,时间终会看得见”。展望未来,陈杭州先生表示,益百分将继续坚守在大健康领域,并不断突破创新,创造更多的不凡,对未来公司的品牌和产品,面向“全人群,全渠道,全覆盖“描绘出宏伟展望。
益百分旗下的品牌矩阵更清晰、更完善。未来Yibenef品牌将聚焦益生菌产品的研发,,天天艾品牌聚焦艾灸和艾周边产品,小花样聚焦精酿花酒系列产品,而小鹿福利则会为益百分人提供更多保险、理财等方面的服务。Zhang weiwei, co-founder of yibai
At the same time, Mr. Zhang weiwei in the press conference, also announced a good news, yibai's craft flower wine brand - small pattern, obtained the strategic investment of nandu wisdom media city investment development fund. And revealed that plot little trick is about to be two new products: little trick · bird-scented IPA craft beer, and little trick neroli brew. Through brand upgrading, category evolution, precise focus on core competitiveness,


整场发布会最令观众期待的环节当属新品发布。在56万多观众在线等候中,备受关注的益百分首款儿童益生菌趣味吸管——君咕棒全球首发。该款益生菌产品打破了大众对传统益生菌形态的认知,独创吸管设计令人连连称奇。儿童益生菌趣味吸管的开发,来自于益百分对儿童益生菌补充的深刻洞察。这根益生菌趣味吸管,可以放在孩子们喜爱的牛奶、豆浆甚至白开水中饮用,更轻松趣味的补充所需益生菌,势必将赢得孩子和妈妈们的独家青睐。
 
Jungo-stick interesting probiotic straws are not only novel in form, but also have many "highlights" in function. It is rich in 500 million active strains of bacillus BC30 imported from the United States, which can effectively promote the absorption of nutrients, help the balanced development of children, let the children's body good, full of vitality. With the release of the new jun-go-stick, the popularity of live streaming has soared and online interactions have become more frequent and hot. It is believed that the birth of jungo-stick interesting probiotics straw will open a new direction of probiotics research and development in the industry and bring a new innovation to the probiotics industry.
随后,益百分就本次发布会的最后一新——“新营销”,益百分表示,未来,益百分将从产品、渠道、宣传内容等多个方面,开发出更多新的营销方式,持续增加品牌曝光,配合品牌升级战略实施,打造强有力的品牌实力。创新,是品牌持续发展的动力源泉,是品牌保持活力的最大驱动力。益百分融合时代发展的趋势与消费者需求,不断加大研发投入,不断创新产品,其品牌家族日趋丰富,品牌影响力日渐强大,企业战略布局愈加宏伟,相信益百分必将以日新月异的发展态势,向更加辉煌、广阔的舞台迈进。


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