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广州公关活动策划|“净厨魔方 创赢未来” 开力集成灶新品发布会取得圆满成功

发布日期:2019/12/27

文章摘要

 广州公关活动策划|“净厨魔方 创赢未来” 开力集成灶新品发布会取得圆满成功 关键词:广州广告公司活动策划| 广州会议活动策划| 广州交流会活动策划|...

 广州公关活动策划|“净厨魔方 创赢未来” 开力集成灶新品发布会取得圆满成功

关键词:广州广告公司活动策划| 广州会议活动策划| 广州交流会活动策划| 广州文化媒体发布会策划| 广州交流会活动策划

On December 17, 2019 and December 24, 2019, two new product launches of Kaili integrated cooker with the theme of "clean kitchen magic cube wins the future" were held in Zhongshan headquarters. Mr. Li Linhong, chairman of Kaili kitchen, Mr. Zhu long, marketing director, Mr. Zhang Changqi, integrated kitchen business department, Mr. Chen zhuogo, stainless steel cabinet business department and invited dealers and guests attended the meeting.各方齐聚一堂,共襄盛举,共谋发展,共同见证开力新品的华丽亮相!

在现场嘉宾雷鸣般的掌声伴奏下,会议正式开始!李林鸿董事长作为会议主办方上台致欢迎辞,And around the "industry status and future development trend" made an important speech.

In his speech, Li Dong said, "the impact of e-commerce on the offline, the sinking of big brands, and the endless price war In the cold winter of the market, Kaili needs to constantly adapt to the changes in the market, constantly improve the value of its products, adhere to the brand concept of "making a better life with the spirit of craftsman", and firmly take the road of technological development led by "oil smoke separation".
2019年,在总部与经销商的共同努力下,开力实现销量的高倍增长,该荣耀成绩为2020年的持续健康发展奠定了坚实的基础。
明年,开力将继续实践“以旧换新”的终端战略、展开多元化的“蚂蚁社区”合作模式、维护落实终端系统标准,携手愿意与开力总部一同成长的经销商奋力书写属于开力厨电的发展新篇章。
Finally, on behalf of Kaili headquarters, Li Dong announced new products and presented a heavy congratulation to the new era - "C3 clean kitchen Cube" integrated stove.
At the meeting, Mr. Zhang Changqi of the integrated kitchen business department gave a wonderful speech around the new product of "C3 clean kitchen magic cube", and deeply analyzed the function and value of the four core technologies of "gather, separate, vortex and drain" and the triple independent safety protection of "oil gas electric separation".
此外,张总更提到:开力将在新的一年,携手经销商致力打造标准旗舰店、体验店与专卖区,通过标准的VI形象与科学的运营模式,打造强势终端。
不锈钢橱柜产品讲解
在消费升级的大背景下,整体厨房越来越受消费者的追捧,其中,整体橱柜如同集成灶一般,价值愈发凸显。
开力不锈钢橱柜事业部陈卓高先生为现场嘉宾分享了当下橱柜市场“传统木质橱柜同质化严重、大品牌价格战频繁、不锈钢橱柜占比小、精装房对传统橱柜冲击大”四个特点,并指出未来橱柜市场的发展方向应在别墅、自建房与旧房改造这三个领域。
在陈总的分享后,现场嘉宾大胆展望未来,相信开力不锈钢橱柜产品凭借“无焊接、全拆装、聚氨酯发泡与蜂窝铝填充、无焊接R角折弯、压铆螺母预埋件、激光切割”六大优势,必定能在2020年的厨房整装领域分得一杯羹。


2020年,除了继续深化落实“更换烟机,值选开力”活动、打造100家“蚂蚁社区”标准店外,开力还将致力透过“海陆空”全方位品牌营销、抖音引流、电视投播、广告背书等众多策略,将开力打造成为行业细分领域的领导品牌。
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